Cardinal Shehan School, located in Baltimore, has an immediate, full-time opening for an Admissions Director.

The full time Admissions Director reports to the principal and is responsible for the overall planning, management, coordination, and evaluation of the enrollment management, marketing, development, communications and constituent/public relations programs of the school – activities that create a supportive climate for enrollment and development. This is all in an effort to provide sufficient resources to insure the School can achieve its mission.

Job Responsibilities:

Enrollment Management

• Responsible for the planning, management and implementation of the marketing, recruitment and retention of students. This includes but is not limited to open houses, campus visits and tours, re-registration, brochure creation
• Working closely with key volunteers, coordinate the external and internal marketing efforts and initiatives that attract and retain students in sufficient numbers to support the programs of the school
• Plan, collect data, make projections and report enrollment management data

Marketing

• Responsible for the promotion and marketing of the school to create awareness and grow enrollment
• Creation and execution of a strategic marketing plan using a diverse media mix
• Design and creation of marketing and admissions materials
• Public relations (seek publicity opportunities, create/distribute press releases to local media highlighting school events and achievements)
• Manage and oversee the school’s electronic communications outlets (website and social media channels)

Development

• Plan, manage, and implement annual giving, and major gifts. This includes, but is not limited to: prospect identification and research, cultivation, solicitation, gift processing, acknowledgments and stewardship. Works to create a culture of philanthropy within the school.

Governance, Strategic Planning and Communications

• Promote understanding, acceptance and support of the vision and mission statements, and objectives of the school Set priorities to meet annual goals Work closely with the enrollment and development committees of the board to set and achieve goals and objectives.
• Responsible for setting and maintaining professional writing and design standards for school communications. This includes electronic communications including website and email.

Constituent Relations

• Volunteer planning and management for key large scale functions (i.e. Annual Appeal, Gala)

Operations

• Database management: oversee the management of databases as it relates to enrollment management and development, especially the updating and maintaining of the alumni database

Qualifications:

• Bachelor’s degree in related field preferred
• Experience in enrollment management, development, sales, marketing, and/or communications.
• Ability to appreciate and communicate a passion for Catholic elementary education
• Demonstrated leadership and effectiveness in developing and accomplishing organizational goals
• Ability to build a team, effectively recruiting and managing volunteers for admissions activities

Job Snapshot