Job description
About us:
In the words of Inc. Magazine, “Web Summit is the largest technology conference in the world”. Forbes says Web Summit is “the best tech conference on the planet”, Bloomberg calls it “Davos for geeks”, Politico “the Olympics of tech”, and the Guardian “Glastonbury for geeks”.
Whatever Web Summit is, it wouldn’t be possible without an incredible team of more than 240 employees, including world-class engineers, data scientists, designers, producers, marketers, salespeople and more.
We’ve disrupted an old industry by building incredible software and designing mind-blowing events. We’ve revolutionised how people come together in our world. We started with one event: Web Summit. But now we’re creating category-defining events all over the world, from Asia to North America.
We’re just getting started.
About the team:
The advertising team is at the heart of growth at Web Summit events. We deliver innovative and creative advertising over multiple ad platforms, educating and inspiring new and potential Web Summit attendees from across the world. The team works closely with Web Summit’s insights team, building a new and unique approach to advertising. This approach has allowed Web Summit’s events to grow from 400 attendees in 2010 to more than 100,000 in 2020.
What you'll achieve at Web Summit:
- You’ll be driving traffic and conversions through advertising on our different channels: Facebook, Twitter, LinkedIn, and Google across PPC and YouTube.
- You’ll analyse data, produce reports and optimise campaigns accordingly.
- You’ll collaborate with the data science team to create and implement new and disruptive solutions to advertising.
- You’ll collaborate with the insights and content marketing teams, integrating campaign strategies to deliver consistent messaging to our customers across the globe.
- You’ll also collaborate with such teams as startups, partnerships, investors, media and production to plan and implement campaign strategies for each attendee type.
- You’ll discover the importance of A/B testing and how it influences the decisions made by the entire team.
- You’ll be listened to. No matter how crazy your ideas seem, we are willing to hear your thoughts!
Who you are:
- You have a strong interest in digital marketing, advertising and content marketing, but you're not just an advertiser – you're a creative individual in general.
- You’re naturally curious and want to experiment with new and creative ideas all the time.
- You’re data driven and enjoy working with numbers and spreadsheets.
- You’re inspired by technology and innovation.
- You can spot trends and keep up-to-date with the latest ideas in tech and marketing.
Skills and abilities we're looking for:
- Bachelor’s or master’s degree, or relevant experience.
- Proven digital marketing knowledge or experience, including Facebook, Twitter and Google advertising. Show us what you’ve done already!
- A motivated strategic thinker who appreciates a high degree of autonomy and responsibility, but works really well in a team.
- A desire to be part of a fast and varied business environment where flexibility is a must and direction can change very quickly.
- A passion and curiosity for the tech world, as well as for digital and social media marketing.
- Photoshop and video editing skills, customer relationship experience and fluency in other languages is an advantage.
Perks and Benefits:
- Hybrid working model benefit open to all employees.
- Fully subsidised healthcare, dental, employee assistance programme(EAP) and more.
- A dedicated in house L&D department, with access to workshops, online learning and resources to help you excel in your career development.
- Company laptop, generous annual leave and flexible working arrangements.
- Our very own “Tramway team” who drive community and morale boosting events for employees to participate in.
- Annual company get togethers, company charity days and monthly wellbeing talks.
At Web Summit, we embrace diversity and inclusion. We want talent from all walks of life to help us on our journey to digitise the conference sector. Hiring decisions are made purely on experience, skills and the needs of the business.
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