JUSTIN Vineyards & Winery is located in the Paso Robles region of California's Central Coast. We operate with a desire to make world class wines that reflect the unique soils and climate of the area. We take great pride in making Bordeaux-style blends and single varietals, combining Old World tradition with New World techniques.

The Associate Brand Manager plays a key role in developing and implementing the consumer marketing strategy for our wine brands, with specific focus on JUSTIN Vineyards & Winery and JNSQ. The ABM will stay abreast of competitive and consumer trends, identify new growth opportunities, and drive the development of new creative assets and execution of marketing initiatives. This role will work cross functionally with the Wonderful Agency, PR & Events, eCommerce, Hospitality, Retail and On-Premise Sales, Trade Marketing, Logistics, Finance, as well as with various external partners.

• Drives the execution of ongoing marketing initiatives and campaigns for JUSTIN & JNSQ and leads the annual brand planning process to identify new strategic growth opportunities
• Manages the creative development process with the Wonderful Agency to support Retail, On-Premise and DTC (Wine Society, E-Commerce and Hospitality) channel projects. Writes creative briefs and provides creative direction to ensure consistent and compelling messaging of brand positions and USPs
• Works closely with agency teams (e.g. PR, Digital Strategy, Media Planning, Consumer Research) to develop strategies to grow brand awareness and build brand equity
• Supports in the development and execution of all Hospitality & DTC marketing efforts, including wine club collateral, email marketing, and on-property events
• Project-manages ongoing packaging updates and new product development initiatives, working closely with sourcing, planning, and NPD (New Product Development)
• Assists with updates to the JUSTIN & JNSQ websites, including product, property, and brand story pages, ensuring all information is accurate and up-to-date
• Leverages multiple data sources to analyze the performance of our wine brands, as well as the luxury wine category, and tracks key success metrics around our marketing efforts
• Collaborates with Trade and Sales teams to provide creative, analytical, and ad-hoc support
• Submits invoices and manages marketing budget tracker
• Builds collaborative relationships across the organization

• 2-3 years marketing experience in beverage or CPG (consumer packaged goods) companies strongly preferred
• BA degree in Marketing or related field; MBA is a plus
• Alcohol industry experience or knowledge of the three-tier system is a plus
• Excellent project management skills
• Ability to multi-task and work in a fast-paced environment is a must
• Strong analytical acumen to offer fact-based strategic insights
• Strong communication and presentation skills
• Conscientious, strong attention to detail, self-starting
• Executional excellence that showcases attention to detail and adherence to deadlines
• Strong interpersonal skills that facilitate interdivisional networking
• Understanding of the following areas: packaging, advertising, promotions, point-of-sale marketing, e-commerce
• Experience working with syndicated data, preferably IRI or ACNielsen
• COVID vaccination will be required for this position unless candidate has a legally valid exemption

• Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibility
• Opportunities for development and internal mobility
• Manager and leadership training, biweekly L&OD webinars, and eLearning offerings
• Companywide problem solving and continuous improvement training
• Wonderful Giving (wonderfulgiving.com) - allowing you to donate company money to a cause of your choice
• Company focus on wellness and health

Located in Paso Robles, JUSTIN® Vineyards & Winery was founded in 1981 and is known for crafting world- class wines using Bordeaux grape varieties, including the iconic ISOSCELES® blend of Cabernet Sauvignon, Cabernet Franc and Merlot. The Vineyard estate, located at 11680 Chimney Rock Road, features a Tasting Room, luxury five-star accommodations at the JUST Inn®, and a Restaurant—making it one of the only wineries on the Central Coast to offer all three options. In September 2018, a new second location, the JUSTIN Downtown Tasting Room opened introducing an expansive wine-tasting bar, lounge, and a full dining room that’s situated prominently on the square along Downtown City Park in the heart of Paso Robles. In addition to its stellar hospitality, JUSTIN consistently receives top honors around the world, establishing itself as a leader in New World Bordeaux-style winemaking. JUSTIN wines are available through discerning fine wine retailers and restaurants throughout the United States, or directly from the Winery via JUSTIN’s Tasting Room, online store or to members of the exclusive JUSTIN Wine Society wine club. To discover more about JUSTIN, visit www.justinwine.com.

The Wonderful Company is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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