Function: Marketing

Location: Calabasas, CA, US

Work Arrangement: Hybrid

Position Title: Associate Director of Marketing, Wella Professionals

Location: Calabasas, CA (Hybrid)

Reports to: Head of Marketing, Wella

Direct Reports: Yes

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

The Role

The Associate Director of Marketing, Wella Pro will be responsible for the business growth and brand building of our Wella Color brand, serving the needs of and delighting stylists and their clients. The role requires strong leadership skills and entrepreneurial spirit to build the brand's short, mid, and long-term strategy and plans in North America (NA), collaborating very closely with the Global Wella Color team. Key responsibilities include content, media (owned, earned, and paid), innovation, activation, education and go-to-market strategies and plans. Strong marketing capabilities in brand building, influencer marketing, and social media marketing are required, as well as business acumen is critical driving a high-performance-driven culture in the Team. The role requires strong collaboration skills to build effective partnerships with internal and external local and global stakeholders.

Key Responsibilities

• Leads, coaches, and develops team by developing brand management skills among direct reports such as brief writing, business performance analysis, ROI calculation, etc.;
• Manages end-to-end the annual goal plan and performance review process
• Is the expert on pro color category and stylists' understanding of North America: Identify and leverage North America category dynamics & trends, Stylists' insights and needs, and competitive intelligence to develop winning brand strategies and plans in partnership with the Consumer & Market Insights team.
• Brand portfolio: Defines, develops, and executes the brands’ portfolio strategic choices and plans for Wella Color; Works closely with Education and Trade Marketing to define and develop the brand’s portfolio strategy and Go to market plans.
• Brand innovation: Partners with the global Wella Color team to provide the input and insights to have innovations that will be successful in North America; Defines, develops, and delivers the marketing activation plan and builds the go-to-market plans with Trade Marketing to ensure the brand’s innovation success.
• Brand demand creation and activation plans: Defines, develops, and executes the brands’ local communication and activation strategies and plans (content, earned, owned and paid media, e-commerce, search, influencers, education, shopper communication, etc.); Understands media sufficiency and recommends appropriate level of activity and spend to be competitive in market and grow market share.
• Brand education: Works closely with the Education team to develop brand education strategies and plans that capture the American stylists and their needs and allow the brand to grow market share ahead of the competition.
• Support Brand P&L management: Ensures Color innovations and plans help achieve the brand’s top and bottom-line growth objectives.

Qualifications

• Undergraduate degree in Business, Marketing, or relevant field of study; MBA preferred
• 7-8 years of relevant work experience in marketing and brand building; previous experience in Professional Beauty, FMCG, and/or beauty industry is highly preferred.
• Previous people management experience required
• Strong brand-building knowledge and skills, including consumer targeting, brand positioning, creative, media planning, channels (social, digital video, programmatic, etc.), earned media (influencer marketing and PR), search and e-commerce
• Strong analytical and strategic thinking skills; Familiarity with consumer databases and metrics (IRI, Nielsen, NPD, et
• Strong financial acumen and ability to understand and manage a brand P&L
• Effective collaboration skills (win for the team) with an ability to influence internal and external stakeholders
• Prior experience evaluating creative work and working with a diversity of external agencies
• Strong presentation and communication skills
• Strong operational discipline
• Driven & ambitious leader with a strong sense of ownership, accountability, and results/action-oriented
• Ability to learn fast and operate effectively within rapid change and ambiguity
• Intermediate technical skills in Microsoft Office (specifically Excel, PowerPoint)

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Wella Company's total rewards package for employees. Pay Range: $145,000-$175,000 salary per year. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities.

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.