About This Role

The Associate Director, Consumer Marketing (MDD) - Neuropsychiatry will be a critical role and visible leader within the US Marketing Team for a new product in the Major Depressive Disorder.

She/he will lead the overall Consumer strategies to find and activate patients, drive educational efforts and message for patients and families, and maximize appropriate patient adherence. This position is responsible for leading a team of Patient/Consumer focused marketers and establishing strategic direction through analysis of insights to drive key strategic choices for product and patient customer experience.

What You’ll Do

• Lead the development of strategies, messaging, and creative for patients and caregivers that deliver against overall business objectives
• Guide the development and overseeing tactical implementation and ongoing optimization of the consumer brand plan (including but not limited to special patient programs and patient storytelling across various channels
• Serve as a core member of the Brand Team, lead annual brand planning and brand strategy development for the patient/caregiver audience
• Identify and monitor key performance metrics and optimizing programs and initiatives to maximize ROI
• Collaborate extensively with other members of the marketing and field teams, training department, and other functions

Who You Are

You have a strong personal drive and proven record in fast-paced environment with demonstrated ability to problem solve and drive innovation. You have strong ability to effectively influence, collaborate, and communicate with internal stakeholders, at all levels of the organization, and external business partner. You love to innovate across all areas including innovative strategies, programs and tactics that leverage advancements in technology, media, and communications.

• 
  Bachelor’s degree required; MBA preferred
• 7+ years pharma or biotech commercial experience; minimum 3+ years pharma/biotech marketing
• Ability to deliver results in a fast-paced environment and “roll-up your sleeves” culture
• Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management and customers
• Proven ability to manage multiple projects and priorities to meet deadlines
• Demonstrated ability to lead multiple cross-functional teams and influence without authority
• Ability to think innovatively in terms of engaging with customers and meeting their needs

All your information will be kept confidential according to EEO guidelines.

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.