Associate Field Marketing Manager 100% dedicated to supporting the Dunkin’ business in Maine and potentially Vermont areas. Support the Dunkin’ Field Marketing Team with the development and execution of Dunkin’ marketing initiatives, throughout the Maine & Vermont markets. Through a combination of national brand priorities and field-based strategy, you will play a key role in driving sales and profitable growth.

This is a remote position and the ideal candidate would live in Maine.

RESPONSIBILITIES

• Support aspects of Dunkin’ local/regional marketing plans, inclusive of traditional and social media, public relations, and partnership activation efforts throughout the region
• Support cross-functional teams with the development and implementation of projects and programs meant to build sales and transactions across the markets
• Partner with our agency teams to create and execute media campaigns/programs; activations; etc
• Support the digital and mobile order and pay platforms through consistent performance updates to both an internal and external audience.
• Build and maintain relationships with Franchisees, vendors, potential partners, and operations leaders
• Provide real time local market intelligence and system feedback associated with all market activity, e.g., promotions, tests, sales, results, etc.
• Coordinate Regional/DMA events/activations
• Understand local market conditions and their potential marketing value to protect current market share; and create new market share in your area
• Identify key target marketing opportunities based on product profile, and market demographics
• Prepare content and provide weekly communication to internal / external audiences on marketing updates and activities for the trade area/ market/ region
• Consistently analyze program results and report business results and steward the plan accordingly, proactively recommending changes as needed based on results
• Prepare content and attend virtual and in-person meetings as needed, internal cross functional meetings; franchisee meetings, etc.

EDUCATION AND EXPERIENCE QUALIFICATIONS

• Bachelor’s Degree Preferred
• 3-5 years experience
• Marketing experience, preferably in the food industry or with an Advertising Agency, PR agency or marketing sales or operations
• Field-based, local advertising/PR agency experience, and/or QSR experience is preferred
• Must have a Self Starter attitude
• Strong communication and project management skills
• Working knowledge of the Maine. Knowledge of Vermont market is a PLUS
• Local store marketing experience with emphasis on community and marketing within the digital space
• This remote position based in Maine– candidate must be able to travel throughout Maine & Vermont
• Estimated Overnight Travel Required: ~15%
• This position is 100% dedicated to the Dunkin’ business

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

• Self Starter, with a resourceful approach
• Business Acumen/Savvy
• Project & Process Management
• Strong communication skills including written, verbal, and presentation
• Strong computer skills – MS Word, Excel and PowerPoint
• Comfort in basic business analytics – pulling sales data and developing performance reports
• Professional and proactive approach to Marketing with creative problem solving skills
• Customer Focus
• Interpersonal Relationships

From chefs who create exciting new flavors to crew members who know exactly how you want your drink – we strive to keep our guests at their best here at Dunkin’. That’s what American runs on. Come run with us!

Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.