The team you will be a part of

The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.

This role in summary

In this role, you will report to the Senior Program Manager, Social. You will lead and facilitate the development of programs and serve as an essential part of building integrated solutions at speed to improve customer and ownership experiences for each brand in the NA Whirlpool Corporation portfolio. You bring marketing perspective, serve as a resource and bridge between critical business functions and WoW Studios while managing all aspects of projects from concept to go-live, including schedule creation, project tracking, status reports, cost management, and deliverable deployment. You will lead cross-functional teams to the on-time completion of, and go-live dates for social solutions that drive the desired consumer experience.

Your responsibilities will include

• Support management of all WoW Studios Social deliverables and serve as the central touch-point for oversight, coordination, schedule creation, status, project management, cost management, and overall project flow
• Provide support to Sr. Program Manager with planning, development, and execution of quarterly content across the brand portfolio (Whirlpool, KitchenAid, Amana, Maytag, and JennAir)
• Provide thought leadership in terms of social execution, best practices, new media, and emerging trends
• Know the business – business objectives, priorities, and organization
• Assist in driving digital thinking and execution, ensuring consistency and brand elevation across all channels
• Understand the competitive environment - develop competitive creative reviews (similar programs, marketing channels, marketing examples)
• Effectively articulate overall program objectives and business insights to project teams
• Serve as key team contributor to deliver engaging social campaigns that meet marketing strategy and program goals
• Collaborate with relevant partners to develop scope for individual initiatives
• Articulate and document process, timelines, escalation points, risk mitigation strategies, and project intent to the team; proactively lead with partners and stakeholders to guide projects through the project lifecycle
• Oversee and help allocate resources for assignments; work with the Directors and Managers to ensure maximum resource utilization and productivity
• Partner with internal and external implementation teams to ensure and finalize project plans, budgets, and timelines

Minimum requirements

• Bachelor’s degree
• Combined 3+ years as a Social Media or Digital Campaign Program Manager, Project Manager or Account Manager in creative, social or digital agencies

Preferred skills and experiences

• Possess the ability to work with our internal partners across product, development, research, marketing, and beyond to develop project plans that are inclusive and relevant to all groups
• Experience mitigating risks associated with off-scope obstacles
• Experience managing a portfolio of impactful and reputable social media initiatives
• Demonstrate a proven track record of leading multicomponent programs from ideation to development through delivery of projects
• Contribute, deliver, and solicit feedback to continually improve processes and procedures to help create operational efficiencies
• Confidence in providing feedback and direction to key stakeholders and various levels in the organization
• Ability to synthesize data and analytics to formulate sound program objectives and goals
• Goal driven and target oriented while able to step back and look at the bigger picture; proven ability to manage ambiguity and a preparedness to take on what is necessary to get things done