Job Title: AVP, Influencer & Social – Brand Engagement – L’Oreal Paris

Division: Consumer Products Division

Location: NYC

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

Job Summary:

MANAGEMENT & LEADERSHIP

• Provide a vision and strategy for total brand Influencer & Social efforts
• Manage platform relationships and cross share key learnings & best practices for Social &

paid Influencers

• Reinforce DMI guidelines and processes to category teams to help maintain brand DNA

in influencer/creator selections, paid media and content

• Develop strong partnerships with CDMO and DMI teams; establishing and

managing L’Oréal Paris business priorities

• Manage and inspire the team, providing creative direction, vision & insights to help

shape bigger ideas to support the business

• Maintain pulse on Influencer and Social culture to constantly create innovative and

disruptive campaigns

• Stay abreast and provide updates to leadership on global competitive activity, social &

influencer trends, and industry best practice(s)

ROLE:

Influencer

• Co-lead Macro/VIP Paid Brand & Category Influencer campaigns
• Oversee LOP League strategy, relationship building and management of the program
• Continuously foster influencer engagement, develop and maintain relationships to drive

organic brand love and support

• Lead strategic influencer seeding tactics to drive organic advocacy
• In partnership with social leads, support the development of influencer campaigns at

category level

• Lead cross-category digital retail activations in partnership with omni-shopper teams
• Liase with social Leads on influencer brief creation and content review for select

campaigns

• Key collaborator on Influencer activations specific to tentpole, trips, launch events and

reanimation moments

• Manage Influencer agency day to day relationships and liase between them and

marketing team

Social

• Develop total brand Social strategy by platform; create owned framework and process

for social posting by category inclusive of cadence, tone of voice, and responding

guidelines

• Demonstrate deep knowledge of platform capabilities as well as build strong

relationships with but not limited to TikTok, Meta, Pinterest, Snap, Google, and Twitter

• Bridge communication between category social leads and brand engagement to foster

more cross category synergies on social and influencer initiatives

• Oversee social media customer care and develop ways of working with CCC team;

point person for all L’Oreal Paris US community management including working with the

CCC and social leads to ensure a 100% reply rate

Reporting

• Responsible for brands analytical assessment and recommended optimizations of all

Influencer & Social reporting (DBPI, CoolIQ,etc). Own reporting and cross sharing of

information

• Point person for Traacker influencer data, reporting, and spend
• Track and report on brand Health and Advocacy (social listening on Netbase)

Additional Benefits Information as Follows:

Salary Range: $145,300 - $207,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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