Locations: VA - McLean, United States of America, McLean, Virginia

Brand Media Associate

Associate, Brand Media

This is an exciting opportunity for a talented media professional to join Capital One’s Brand Media Department as an Associate, serving as an internal subject matter expert responsible for paid media strategy, planning and activation of media investment for Brand and assigned Lines of Businesses (LOBs). The ideal candidate will have experience planning, analyzing and optimizing across a variety of paid media including traditional and emerging platforms. You will be responsible for ensuring that media plans align with the overall marketing strategy and deliver on Brand objectives. Role also includes working with external Agency partners. This position is responsible for paid media programs, not earned media or public relations.

What you’ll do

• Works with media agency to execute tactical media for campaigns/programs that supports assigned lines of business

• Supports brand, product and sponsorship campaigns across mass media channels including video, print, audio, digital, social and OOH platforms

• Assists in paid media plans that drive innovation and impact by incorporating new channels and using traditional channels in unique ways

• Keeps up to date on industry, media and competitive trends and best practices and shares with team

• Supports Brand and LOB media plan execution and maintenance; manage media authorizations, flowcharts, and plan actualizations

• Builds strong agency partner and media vendor relationships

• Tracks, benchmarks and reports on key campaign performance metrics

• Supports building presentations for brand media strategy via succinct, data driven foundation

• Fosters an environment of motivation, inspiration, curiosity and passion for the work we do

• Shadows and trains across a variety of responsibilities supporting the LOB’s to build media functional expertise

Who you are

You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL:

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve.

Basic Qualifications

• Bachelor’s Degree or Military Experience

• At least 1 year in a media planning role

Preferred Qualifications

• Experience working with a Financial Services brand

• Experience managing national and local integrated media programs and budgets

• Experience writing briefs and working with marketing strategy and agency partners

• General understanding of media principles, planning and buying functions, and media software and research tools (MRI, Simmons, Scarborough, Nielsen, comScore)

• Proven communication and influence skills

• Strong organizational skills and ability to manage and prioritize multiple projects based on business critical needs

• Mathematical aptitude

At this time, Capital One will not sponsor a new applicant for employment authorization for this position

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Location is New York City: $84,300 - $96,200 for Associate, Brand

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).