Job description
Ashfield Engage, part of Inizio Engage, is seeking a Global Content Marketing Executive to join our dynamic global team to support generating brand content and thought leadership, ensuring an impactful, high-quality content marketing strategy is amplified across channels. If you are a skilled communicator who has a passion for all things content-creation, and have experience in the life sciences industry, you could become part of a trusted, continuously growing organization.
This is a fully remote role, with quarterly on-site meetings at our US office in Philadelphia. Living in metro Philly area is preferred.
Job Purpose
The Global Content Marketing Executive will be a hands-on role within the Ashfield Engage Global Marketing Team and will be responsible for producing engaging content across all content types and channels aimed at increasing brand awareness and familiarity, supporting sales interactions, and enabling lead generation. This role will oversee the adaptation of all content to fit local strategy and culture/languages across markets.
The ideal candidate will have excellent writing and content creation skills. With experience in project management, this role must successfully leverage partner vendors and create/meet deadlines. The ideal candidate will also be proficient in executing the design of materials using tools like Canva, Adobe InDesign and possess basic tech skills for developing social media and associated graphics.
If you are creative, and visionary in your approach to B2B content marketing, with a portfolio of examples we want to hear from you!
Key Responsibilities
Content creation: This role will be responsible for bringing content to life using a 70/30 mix of personal and external talent resources. We’re seeking creators with a skill for building mostly short form content, tailored for audience, market and channel type. This role will provide consultative expertise on which content types are most effective for the given objective and can format the copy or visuals into the best format possible.
Key message development: The Global Content Marketing Executive will work with the wider marketing team to amplify and finesse brand messages to meet short and long-term business needs, funnelling up into the overall global strategy. The Global Content Marketing Executive will help us vocalize our messages and ensure consistency by working with the marketing leads.
Design: This role will be critical in maintaining a consistent external brand, ensuring that all content types align with brand requirements and achieve alignment on strategic messaging. To achieve this alignment, the Content Marketing Executive will carry out all content creation tactics- from generating copy, to designing associated visuals - and coordinate with the Digital Marketing Executive to distribute/post.
Project management: Plan and orchestrate content development utilizing partner agencies where needed. Identify key stakeholder contributors to provide input on thought leadership pieces.
Channel expertise: Expertise in digital marketing channels and proficiency in identifying the appropriate content type/channel mix to achieve desired results. This role will be viewed as the in-house expert in creating branded materials and will work closely with Marketing Managers to execute on brand, campaign, sales enablement needs.
Qualification/Skill Requirements
- Ability to format and design content like short form social media, PowerPoint, social graphics, headline copy, etc.
- Ability to multi-task and prioritize projects in a dynamic, fast-paced environment
- Collaborative team player with great interpersonal skills and the ability to work cross-functionally
- Ability to deliver feedback thoughtfully and receive it gracefully
- Strong project management skills and attention to detail
- Strong sensibility for design and keeps up with visual trends
Nice to Have
- Experience working with remote and global teams
- Ideal candidates will be thinkers and doers, curious, self-motivated and resourceful.
- A commitment to our values – quality, partnership, ingenuity, excellence and energy.
Suitable candidates will be driven to see Ashfield Engage flourish in its mission to partner with our clients, improving lives by helping healthcare professionals and patients get the medicines, knowledge and support they need.
The Team/Culture
The Global Content Marketing Executive is joining a fun, fast-paced and supportive Global Marketing Team. The culture at Ashfield Engage is one with a focus on employees feeling valued, heard and accepted. Ashfield Engage is a place of energy, team spirit and open communication, with global and local initiatives to continuously engage employees.
About Ashfield Engage
Ashfield Engage, part of Inizio, is a global leader in commercialization services for the healthcare industry. We partner with our clients across Commercial, Patient Solutions, Medical Affairs, Market Access, and Event Experiences to build creative, scalable and tailored health solutions that are executed flawlessly, to deliver positive outcomes for patients.
Our mission is to partner with our clients, improving lives by helping healthcare professionals and patients get the medicines, knowledge and support they need.
To learn more about Ashfield Engage, visit us at:
To learn more about Ashfield Engage, visit us at:
https://ashfieldengage.com/
Ashfield Engage is proud to be an equal opportunity employer. Individuals seeking employment at Ashfield are considered without regards to age, ancestry, color, gender, gender identity or expression, genetic information, marital status, medical condition (including pregnancy, childbirth, or related medical conditions), mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. Further, pursuant to applicable local ordinances, Ashfield will consider for employment qualified applicants with arrest and conviction records.
Ashfield Engage is an equal opportunity employer M/F/V/D. We appreciate your interest in our company, however; only qualified candidates will be considered.
seankuhnke.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, seankuhnke.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, seankuhnke.com is the ideal place to find your next job.