Job description
Job Summary:
The copywriter is responsible for writing and editing copy for a wide variety of marketing materials and mediums, including web, email, social, print and video for The Detroit Red Wings and Detroit Tigers. The copywriter/proofreader will be responsible for crafting inspiring copy that speaks with a voice unique to the brand in an insightful manner. Additional duties include participation in marketing campaign planning and brainstorming, including strategy, promotional ideas, and direction. This position checks grammar, spelling and punctuation. This position works with reference materials supplied by the Executive Creative Director, Art Director, writers, art directors and marketing staff to help keep work error-free. This position focuses on quality control across increasingly complex assignments.
Key Responsibilities:
The copywriter is responsible for writing and editing copy for a wide variety of marketing materials and mediums, including web, email, social, print and video for The Detroit Red Wings and Detroit Tigers. The copywriter/proofreader will be responsible for crafting inspiring copy that speaks with a voice unique to the brand in an insightful manner. Additional duties include participation in marketing campaign planning and brainstorming, including strategy, promotional ideas, and direction. This position checks grammar, spelling and punctuation. This position works with reference materials supplied by the Executive Creative Director, Art Director, writers, art directors and marketing staff to help keep work error-free. This position focuses on quality control across increasingly complex assignments.
Key Responsibilities:
- Adopt, refine, and maintain consistency with brand voice while adjusting for channel and audience needs
- Write and edit content that is clear, concise, and compelling. Copy may be used for websites, Twitter, Facebook, LinkedIn, blogs, and other marketing material Create content for sales collateral including brochures and presentations
- Develop ad copy and copy for other brand touch points such as signage and event communications
- Create concise, informative, and engaging direct email communications that generate click through for purchasing products and services. Participate in testing and continuous improvement of communications
- Develop targeted, effective copy to convey company products and encourage immediate user action in emails and banner ads
- Participate in marketing campaign planning and brainstorming, including strategy, promotional ideas, and direction
- Final proofing and approval of text that is placed in layout form (e-mail, ads, printed materials, etc.)
- Brainstorm new concepts, taglines, and slogans Individually and collaboratively
- Maintain library of brand terms, descriptions, product descriptions, etc.
- Ensure editorial content is written and presented in a format that meets web usability standards and is consistent with company guidelines and brand image
- Identify trends and seek buzz-friendly content through multiple marketing channels and audiences
- Collaborate with communications to implement a social first strategy for the distribution of club news and information
Supplemental Job Functions:
- Assist with internal and external communication copy needs e.g. contribute to e-newsletters, press releases, company newsletter, etc.
- Performs other duties as assigned
Minimum Knowledge, Skills and Abilities:
- Bachelor’s degree in English, advertising, communication or journalism - Any equivalent combination of experience and training which provides the knowledge and abilities necessary to perform the work can be considered in lieu of a bachelor’s degree
- Minimum of 2 years writing experience in marketing preferably in an agency environment
- Possess the highest integrity and ethical standards
- High-caliber writing skills with a focus on response-oriented communication
- Ability to effectively develop compelling ideas, concepts, and campaigns working collaboratively with creative and marketing teams
- Attention to detail, deadline focus, and ability to prioritize and execute multiple tasks
- The ability to copy edit and provide grammatically correct (or acceptable marketing language) copy decks ready for layout
- Superior working knowledge of Facebook, Twitter, .com companies and similar sites
- High degree of computer literacy and proficient in Microsoft Office suite
- Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences
- Adept at strategic brainstorming, campaign development, creative brief development and creative execution
- Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands
- Sound understanding of graphic design and a keen appreciation of the interplay between textual and visual elements
Working Conditions:
- Exposure to moderate noise level
- Frequent visual/auditory attention
The physical demands and work environment characteristics described here are representative of those a colleague encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The above is intended to describe the essential job functions, the general supplemental functions and the essential requirements for the performance of this job. It is not to be construed as an exhaustive statement of all supplemental duties, responsibilities or nonessential requirements. Olympia Entertainment, Inc. has the right to change, modify, suspend, interrupt or cancel in whole or in part any job functions outlined in a job description at any time and without advance notice to the employee.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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