Job description
About The Job
Acting as the main point of contact between the Marketing Department and the Boutique, the successful candidate will centralise and coordinate CRM activities and infuse CRM culture throughout our Dublin Boutique, assisting Fashion Advisors to build long term relationships with their clients through clientelling.
What You’ll Do
Boutique CRM Action Plan:
- Devise and take ownership of Boutique CRM Action Plan to achieve Core and Boutique Specific objectives around recruitment, retention, and upgrading of clients
- Review Power BI dashboards on a regular basis to provide client insights to Boutique Management
- Attend Monthly Catchup with Marketing Team to identify opportunities and areas for improvement to further Boutique CRM Action Plan
- Attend & contribute in Boutique Client Engagement Workshops and CRM Ambassador Seminars
- Report back to Marketing & Boutique Management on Boutique CRM Actions & performance
Coordinating CRM Activities:
- Coordinate CRM Activities across the three boutiques liaising with each CRM Ambassador
- Arrange monthly meetings with each FA to review latest monthly Marketing & CRM reports, to track clientelling actions and KPIs
- Present during Boutique Morning Briefs to update Boutique team with latest KPIs provided by Marketing Team
- Use initiative to keep CRM top of mind in the boutique. i.e. creating challenges/competitions relating to CRM
Support Team in Clientelling Programme:
- Help develop the FAs’ skills on client relationship building through one-to-one sessions
- Support FAs with their communication to clients to ensure they meet the CHANEL standard
- Assist FAs with use of iPhones and other support tools (e.g. Digital Store, Power BI)
- Additional sessions specific to data capture & collection
Entertainment & Gifting Coordination:
- Coordinate all entertainment & gifting activities (budget, inventory, targeting etc) and make proposals for Management approval.
- Review the lists sent from the CRM Marketing team with each FA to propose list of clients to be targeted (aligned with Marketing strategy)
- Collate responses & feedback from clients via the FAs & relay to Marketing team
You Are Energised By
- Supporting others in developing close and trusted relationships with their clients
- Space to explore curiosity, using data to discover opportunities to increase client value
- Networking with interesting people both in and outside our industry
- Fostering a meaningful client experience centered around inclusion and connection
- People influence and development
- Collaborating and coordinating across multiple stakeholders
Who You Are
- Good understanding of Luxury Retail with some management experience or potential to manage
- Prior experience in & passion for client development & relationship building
- Ability to work autonomously to set own time schedule and organise others
- Communicate concisely on CRM topics
- Strong organisation, time management and communication skills
- Good understanding of data
- Confident presenter & good spoken & written English
- Digital savviness, proficient using Microsoft Office inc. Excel, PowerPoint & Word
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.
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