We are looking for an experienced and driven Demand Generation Manager to join our thriving digital health company. This role requires exceptional analytical and communication skills, as well as a passion for developing innovative strategies to recruit instructors, organizations, and brick-and-mortar health providers. The strongest candidates will excel when they collaborate with the partner and marketing teams to expand our network of gyms, studios, and content creators.

Responsibilities

• 
  
  Develop and execute demand generation strategies and campaigns to recruit new instructors and organizations.
• 
  Write and optimize outbound email campaigns for lead generation and engagement
• 
  Leverage data and analytics to optimize demand generation performance and inform future strategies
• 
  Design and manage paid media campaigns targeting health and fitness experts and organizations
• 
  Create and manage demand generation budgets and forecasts, while tracking campaign success through key performance metrics
• 
  Stay current with industry trends, technologies, and techniques to continuously improve our recruitment efforts
• 
  Attend health and fitness industry events and conferences to build relationships and promote the company
• 
  Work cross-functionally to align with stakeholders on success criteria, agreed-upon metrics, and action plans for continuous optimization
• 
  Build excellent working relationships with all key business leaders, colleagues, and the broader team, including those in Operations, Legal, and Partnerships
• 
  Cultivate an environment of teamwork, openness, creativity, and continuous improvement.

• 
  Create executive level presentations on performance on bi monthly basis

Requirements and skills

• 
  5 years of experience in demand generation or a related field
• 
  Strong problem-solving and decision-making skills
• 
  Excellent communication and written skills
• 
  Strong analytical skills, with a focus on data-driven decision-making
• 
  Flexibility and adaptability to change
• 
  Proficiency in marketing automation and CRM software (we use Hubspot and Braze)
• 
  Experience in managing recruitment software (we use Apploi)
• 
  Ability to prioritize and manage multiple tasks and projects
• 
  A desire to learn and grow in the demand generation field
• 
  Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

• 
  Experience in the health and wellness space and onboarding a high volume of instructors