Demand Generation Marketing Manager
Full-Time
Location: Remote (East Coast), USA

Many of the world’s most dangerous jobs are still done by humans. At Exyn Technologies, we’re on a mission to change that.

At Exyn Technologies, we’re delivering impossible to reach data with breakthrough aerial autonomy. Driven by breakthrough AI, Exyn robots fly without a pilot or GPS, keeping humans in the know, and out of harm's way. #NoGPSNoProblem

We’re powered by a team of experts in autonomous systems, robotics, and industrial engineering, and we’ve drawn talent from Penn’s world-renowned GRASP Laboratory as well as other prominent research institutions. We’re VC-backed and privately held, with headquarters in Philadelphia.

At Exyn, we’re collaborative people building collaborative robots. This groundbreaking work requires a talented, passionate team. Join us as our next Demand Generation Marketing Manager!

Demand Generation Marketing Manager: What You’ll Do

Working as part of the Marketing Department, this role will be responsible for the strategy and execution of marketing programs that capture and nurture leads across multiple channels. In this role, you’ll be responsible for programs to generate and nurture leads via events, SEO, SEM, email, retargeting, targeted social advertising, and content marketing. Reporting to the Vice President of Marketing and working closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue. We are looking for someone who can take full ownership of integrated campaigns, uncover new opportunities, move quickly, and has a strong appetite for growth. If you’re looking to roll up your sleeves, make an immediate impact, and be a high-visibility marketer within the organization, this role might be for you.

Here’s a snapshot of what your role would look like:

• Designing, planning, managing, and optimizing creative integrated digital campaigns across multiple channels to generate pipeline
• Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to: impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
• Creating impactful nurture programs to improve conversion rates from leads to opportunities
• Identifying topics and assisting in content development to target new business growth and velocity, and throughout the customer lifecycle
• Identifying channels and tactics that provide buyers with the right information at the right time
• Developing a deep understanding of where and how our target audience gains information about products and services
• Using social media to build brand-awareness, thought leadership, and community

Demand Generation Marketing Manager: What We’re Looking For

We recognize that underrepresented groups such as women and BIPOC individuals are historically less likely to apply to a role if they don’t meet 100% of the listed qualifications. We encourage you to apply if you meet a majority of the qualifications and this role is aligned with your career trajectory.

When reviewing resumes we’ll be looking to see that you have:

• At least 5 years of B2B demand generation or content marketing experience in technology, mining, or a related industry
• Experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
• Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details
• A digital portfolio of produced marketing work
• Experience working with a variety of industry-standard tools like HubSpot, CRM platforms, and other common digital marketing tools like Google Ads and Google Analytics

If we have an opportunity to engage you in your interview process, we’ll be looking to understand:

• Your capabilities as a strategic thinker when developing demand generation marketing strategies
• How you partner with marketing and sales teams to develop personas and develop a deep understanding of our target market and buyers
• Your ability to bring order to chaos, prioritizing work in a disciplined and rigorous manner, equally exhibiting “big picture” thinking and attention to detail
• How you use data to guide decisions and tell stories across levels of the organization
• How you approach demand generation marketing with a continuous improvement mindset
• Your ability to communicate with and inspire confidence in cross functional teams
• How you influence, your ability to have challenging conversations, and how you work effectively in a highly collaborative culture
• How you contribute ideas to strengthen and improve process

Compensation and Benefits
This is a full-time position. As a level 5, individual contributor, the salary for this role is $100,000 and is based on market data aligned with our strategic approach to compensation. In addition to cash, you’ll receive equity and be eligible to enroll in our benefits package which includes health/vision/dental insurance (available from day one!), 401(k), vacation time, family leave, and more!

Culture at Exyn Technologies

We’re honored to be recognized as a 2022 #TopWorkplace by the Philadelphia Inquirer for our culture that values its people and amplifies talents. In addition to our competitive benefits, we uncovered a few reasons why Exyn Technologies is special:

• 
  Diversity & Inclusion is more than an initiative. It is what drives our efforts and decisions. We are collectively committed to building and maintaining an environment that relishes the individual characteristics that make us, us. Our efforts are executed in coordination with your ERGs - #BIPOC, #exynforwomen, #lqbtqplus, #activeandvets, #weareworkingparents, and #exyninternational
• Our robots aren’t all that is autonomous. Cultural autonomy drives us. We encourage Exyneers to take risks, solve challenging problems, and set their own path. Asynchronous work allows the team to work in the environment that best suits their needs.
• We understand that excellence requires agility. We respond to the needs of employees, our customers, and our environment to
• As pioneers, we view challenges as opportunities to create, achieve, and innovate.
• Health is wealth. We’re a people-first environment and our programs support physical, emotional, intellectual, social, environmental, and occupational wellness.
• We work together. Collaboration is fundamental.
• Learning is key. We actively seek new information.

Exyn Technologies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. For positions located in the United States of America, our company Exyn Technologies uses E-Verify to confirm employment eligibility. To learn more about E-Verify, including your rights and responsibilities, please visit https://www.e-verify.gov.

5weOY8S5bE