FocusKPI is looking for a Online Marketing Manager to join our client's Marketing team.

Work Location: Remote, anywhere in the U.S. PST preferred.
Duration: 9 months contract
Pay range: $75/hour to $85/hour

Responsibilities:

• Lead the development and execution of landing page and user experience for paid ads, working collaboratively with the performance advertising, design and development and product marketing teams to ensure the website content meets customer needs and follow our client’s best practices
• Partner with the analytics team to identify key testing areas to maximize conversions, and to report out on overall performance on a regular basis
• Manage the day-to-day operation of the landing page optimization, ensuring the functionality, navigation, and overall performance meet our needs, identify issues, and troubleshoot
• Support website content and ensure accuracy, consistency, and optimization
• Drive and execute on paid affiliate marketing campaigns by partnering with our agency
• Manage the day-to day operations of paid affiliate performance and optimization. This includes creative, publisher, geo, bid testing.
• Keep pace with industry trends and best practices to drive channel innovation and website user experience
• Act as a go-to paid affiliate expert for internal teams, democratizing insights and learnings
• Track the progress of paid affiliate campaigns and landing page experiments to ensure they are effective and producing results
• Analyze data to determine which tactics are most effective for driving conversions and sales

Qualifications:

• 4+ years experience in landing page strategy and conversion rate optimization
• 6+ years experience in online marketing acquisition
• Experience optimizing for a B2B audience
• Proven experience with various experiment methodologies (A/B vs multivariate, quasi experimentation etc.)
• Experience with Tableau, SQL, Redash and Excel
• Excellent communication, roadmap management, and cross-functional collaboration skills
• Familiarity with Affiliate Marketing campaign management
• Experience managing agency partnership to achieve company’s OKRs and performance goals
• Excellent in data analysis and be able to transition insights into actionable next steps
• Experience working in an agile environment (e.g., scrum teams, sprints, personas)
• 3+ years experience in stakeholder management
• 3+ years experience in negotiating, implementing, and optimizing affiliate marketing campaigns

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California with an East Coast office in Boston, Massachusetts.

NOTICE: Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via @focuskpi.com email domain. If you have received fraudulent emails now or in the past, please report it to https://reportfraud.ftc.gov/ .

NOTICE: Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via @focuskpi.com email domain. If you have received fraudulent emails now or in the past, please report it to https://reportfraud.ftc.gov/ .
The domain @focuskpijobs.com is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with @focuskpijobs.com.

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