Location: Saint Paul, Minnesota
Job Type: Contract
Compensation Range: $40 - 45 per hour

Our client is looking for a Creative Copywriter to join their team. In this role you will be responsible for producing the written content for webpages and associated animation/video content, working closely with the account and design teams to brainstorm ideas, develop concepts, and articulate messaging.

This role requires a superb storyteller comfortable and appealing to a wide range of audiences to increase engagement within an established brand. This person will write and edit content that aligns with style, tone, and brand guidelines.

This will be a long-term contract and hybrid opportunity based out of Eagan, MN.

Responsibilities:
Copywriting

• Craft copy within the voice, tone, and style of the brand.
• Research, plan and write inspiring, informative, engaging and audience-relevant copy.
• Create messaging and copy for product marketing based on Key Messaging Docs, customer research, and personas.
• Draft copy for infographics based on content outlines or existing source material.
• Write video scripts for online content and events.
• Suggest new ways to engage the audience through cohesive messaging and design.
• Work with the creative team to create and modify content.
• Create and interpret project deliverables.
• Edit and proofread material as demand and scheduling requires.
• Engage in professional development to remain competitive within the industry.

Creative Direction

• Support the creative team in developing creative strategies and concepts.
• Play an active role in leading conceptual ideation in brainstorms or offline creative development.
• Propose written content ideas based on on market trends, competitive marketing or innovations.
• Contribute to development of initial creative strategies to address core marketing and business objectives.
• Actively participate in the ideation process leveraging research, analytics, and brand insights.

Teamwork

• Partner with the Content Marketing Strategy and Creation team, Project Coordinators, Campaign Planners and the Demand Gen team to achieve effective and efficient outcomes.
• Engage with partners from across Marketing to review briefs, understand project parameters, and present creative work.
• Work to improve the team's overall performance and embrace a collaborative approach.
• Actively seek teammates for their input and insights on developing projects.
• Provide open and honest feedback to supporting team members with the goal of striving to be the best.
• Collaborate with team members to establish objectives, complete tasks and identify and solve problems.
• Collaborate with external agencies and internal team members on brand-building projects.
• Mentor new team members by offering support and counsel on aspects of their role as requested by the creative team lead.

Qualifications:

• Experience level: Experienced
• Bachelor's degree, preferably in English, journalism, communications, or related field.
• External or in-house agency experience, or corporate-side content experience.
• 5+ years of professional writing experience.
• Demonstrated career success in content strategy/content creation for digital channels.
• Demonstrated ability to interpret content/style and brand guidelines.
• Digital portfolio required.
• External agency experience preferred.
• In-house agency experience optional.
• Think creatively, strategically, and critically.
• Excellent writing ability, including the ability to write within established styles and to other people's direction.
• Excellent storytelling skills and an ability to engage distinct audiences.
• Superior ideation skills to generate highly creative and innovative concepts.
• Superior written and oral communication skills to effectively present creative concepts.
• Ability to draft copy with limited direction.
• Experienced working with a house style guide.
• Working knowledge of AP Style Guidelines.
• Proven ability to edit content for accuracy and completion.
• Proven ability to research, plan, write and edit copy by project deadlines.
• Proven experience engaging directly with clients and subject matter experts on complex topics to develop distinct key messages.
• Ability to provide exceptional service to project stakeholders, with prompt responses to issues and challenges.
• Experience collaborating with team members to achieve organizational goals.
• Tactful, diplomatic approach while working effectively in a fast-paced, detail-driven environment.
• Good organizational and prioritization skills and ability to juggle multiple competing projects.
• Ability to work with a geographically diverse team (across multiple time zones).
• Proficiency in MS Office (Word, Excel, PowerPoint) and Adobe Acrobat.
• Experience working with editorial planning calendars or tools including Adobe Workfront and Contently.

Job ID: 1008204