Job Details

A full-time, permanent vacancy has arisen for the role of Digital Design Specialist.

The successful candidate will work directly with the Digital Marketing Manager and wider Marketing team. They will be responsible for creating engaging, customer-focussed designs and templates to bring Vhi’s digital content to life.

Key responsibilities will include but are not limited to:

• The role is responsible for delivering effective, aesthetic, on-brand, and on-strategy digital design to enhance the commercial and customer engagement performance of Vhi’s Digital Marketing Content.
• Delivering design across a variety of formats including the Vhi website, web pages, social media, display advertising, website banners, promotional artwork and email.
• The role will combine creativity, functionality and technology to produce eye-catching layouts for Vhi content to maximise clicks and conversions.
• Collaborating with the Digital Marketing and Marketing teams to ensure all designs align with and working to develop the brand image, whilst also meeting usability standards.
• Ensuring consistency in designs and content across platforms.
• Working with internal stakeholders, particularly Digital Lab and IT, to oversee the smooth implementation of designs and templates.
• Providing advice and guidance on the aesthetic for campaigns, projects, and promotional events.
• Managing of the design backlog to ensure all team requirements are met.
• Understanding conversion and lead generation moments and use design and content positioning expertise to maximise clicks and conversions.
• Leveraging data and review and edit designs and templates to determine the clearest and most logical way to present information to optimise conversion rates.

Key skills/criteria:

• 3-5+ years’ experience designing Digital Marketing content.
• Demonstrated ability to produce artwork in appropriate formats for use on a variety of digital channels.
• Experience working within established brand guidelines.
• Professional and proven designer with expertise in turning complex information into engaging, digestible, customer-friendly content.
• Experience working on digital and social media campaigns.
• Ability to work within an established tone of voice.
• Strong organization skills with the ability to prioritize and manage multiple projects to completion.
• Strong understanding of the digital marketing ecosystem.
• Proven experience of building strong relationships and working as part of a multidisciplinary team, enjoys stakeholder engagement.
• Demonstrated Alignment with Vhi Values

Vhi is an equal opportunities employer.
Closing date is the 25th of November 2022.