Job description

Job Title
Director of Marketing

Job Summary
The Director of Marketing oversees all advertising, marketing, public relations, communications and event-planning needs for all Hagadone Marine Group entities including: Hagadone Marine Group, Lake Coeur d’Alene Cruises, Blackwell Island Marina, The Boardwalk Marina, Silver Beach Marina, Blackwell Pro Shop, The Marina Cantina, Resort Boat Rentals, Hagadone Vertical Quick Launch, Coeur Custom and The Coeur d’Alene Boat Expo.

At Hagadone Marine Group, marketing is about understanding our customers and building awareness about how our products and services can satisfy their needs. This position is for an experienced and versatile advertising guru who is hungry to do this - and more.

Job Duties
Duties include the following:

• Manages marketing initiatives with an estimated annual budget of $750,000 for the Marine Division of Hagadone Corporation, including: Hagadone Marine Group, Lake Coeur d’Alene Cruises, Blackwell Island Marina, The Boardwalk Marina, Silver Beach Marina, Blackwell Pro Shop, The Marina Cantina, Resort Boat Rentals, Hagadone Vertical Quick Launch, Coeur Custom and The Coeur d’Alene Boat Expo
• Oversees advertising campaigns, ad placements and ad performance via Facebook, Instagram, Display, PPC, YouTube, OTT, Print, and Billboard
• Monitors updates and edits to all company websites - as well as tracking performance of all websites including Website Sessions, SEO, User Demographics, etc (hagadonemarine.com, cdacruises.com, resortboatrentals.com, coeurcustoms.com, cdaboatexpo.com, marinacantinacda.com, quicklaunchcda.com, blackwellproshop.com, etc)
• Oversees content creation and publishing on all social media outlets done by our Social Media Coordinator - including Facebook, Instagram, Twitter, Pinterest & YouTube (36 accounts total)
• Assists in communication with the media, including preparing press kits, press releases, photo/video requests, content initiatives & on-camera talent for live interviews; writes and distributes press releases
• Writes select internal memos and handles crisis management communications on behalf of our Company President, General Manager and Department Leads
• Executes and provides creative direction for all photo, video & commercial shoots for all Hagadone Marine entities (and manages internal photo/video library)
• Oversees Events Coordinator to organize, plan and execute Marine Division Events (Coeur d’Alene Boat Expo, Journey to the North Pole Cruises, Annual Raft-Up, Women Making Waves, Wine Extravaganza Cruises, Bands on Boats, etc)
• Oversees boat inventory management for Hagadone Marine Center via the Sales & Marketing Coordinator (taking boat photos, uploading sales media files, uploading listings to website(s), promoting listings via outside advertising, etc)
• Acts as an internal project manager liaison for all Agency work (including work with sister companies Blue 541, Hagadone Technology, Hagadone Media & Creative, and Quicksilver Photography)
• Maintains annual advertising budget for all Marine Division Entities
• Attends networking events, speaking engagements and other events as necessary as a representative of on behalf of Hagadone Marine Group

About Hagadone Marine Group
Our core values make us who we are here at Hagadone Marine Group - work hard and let the good times roll! As we change and grow, our company beliefs still stay the same - we always put our customers and team members first. We pursue excellence, embrace change, act with integrity and have just plain FUN. Being a part of Hagadone Marine Group means being a part of a thriving culture and loving everything and anything water related.

Reports To
President of Hagadone Marine Group

Office Location
Hagadone Marine Group

Hours
● Hours: 5 days a week (8AM-5PM) - weekends as needed

Compensation
● $80,000 - $100,000 per year (includes bonus/commission)

Experience
● 8-10+ years of experience required (marketing/communications/public relations/advertising/etc)

Direct Reports
● Oversees (3) direct reports:
-Events Coordinator
-Social Media Coordinator
-Sales & Marketing Coordinator

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 10 hour shift
• 8 hour shift
• Monday to Friday
• Weekend availability

Supplemental pay types:

• Commission pay

Ability to commute/relocate:

• Coeur D Alene, ID 83814: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 6 years (Required)

Work Location: In person

seankuhnke.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, seankuhnke.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, seankuhnke.com is the ideal place to find your next job.