THE COMPANY

Archer Education partners with colleges and universities across the US to help them reach further, recruit smarter, and grow faster through targeted digital enrollment marketing solutions. If you’re looking for a meaningful career, where you’ll have the freedom, flexibility and support to thrive – all while having fun and working with some pretty awesome people, then Archer Education might be right for you. Archer offers a competitive salary, excellent benefits, referral bonuses, tuition reimbursement, and a fun, casual work environment.

Since 2007, Archer has developed a reputation as innovative, dependable and always willing to go above and beyond for our partners. As we grow, it is more important than ever that we focus on these areas, and doing so requires amazing people who also are innovative, dependable and willing to go above and beyond. We are a culture that values experience and knowledge, and we need someone who can make an immediate impact and help us continue delivering a high-quality experience that exceeds expectations.

THE ROLE

The Public Relations Specialist II will work directly with some of the country's top universities to obtain media coverage that relates to their academic programs and wider brand. They will leverage faculty/student stories and utilize their expertise for media placements. This individual will have very strong writing and communication skills, and will stay on top of industry trends and developments to help tell the stories of our clients, many of whom are leaders of innovation and disruption of their respective fields. They will also have a high level understanding of SEO and provide support to the content and creative teams. Working within the wider communications team, they are ultimately responsible for ensuring that their clients are hitting monthly opportunity goals.

This is a full-time remote role, but we do have offices in Kansas City and San Diego for those that prefer an office environment. We also have growing teams in Los Angeles and Denver.

THE RESPONSIBILITIES

• Land and facilitate thought leadership media opportunities on behalf of university clients (via faculty)
• Obtain brand focused media opportunities for higher education clients
• Work with students and faculty to obtain media placements in local, national, and industry-specific outlets
• Stay on top of the news cycle and identify top news trends and developments for media pitches
• Take part in editorial meetings to identify innovative client opportunities
• Craft unique and compelling pitch and story ideas
• Interview university professors for media strategy and stories
• Create communications/PR strategies for clients
• Assist with writing and editing of content
• Facilitate media interviews between clients and reporters (via phone, email or Zoom)
• Facilitate op-ed's between clients and editors
• Build targeted media lists for outreach with Cision
• Analyze campaign results and prepare client reports
• Join content brainstorm meetings to connect PR services to other service areas and deliverables
• Facilitate ghostwriting assignment with dedicated op-ed writer

THE REQUIREMENTS

• Experience pitching the media
• Excellent written and verbal communication skills
• Ability to be a self starter and self motivated to meet monthly goals
• Strong written and verbal communication skills
• Quickly adapt to trending news stories
• Bachelor’s degree in communications, marketing, or related field preferred
• 4+ years experience in PR or media relations

PREFERRED QUALIFICATIONS

• Experience using Cision and/or other PR software
• Established media relationships
• Experience building communications plans
• Experience interviewing stakeholders for media pitch ideas, stories, etc.
• Experience with press releases, media kits, and other traditional PR tactics
• Basic understanding of SEO and content strategies
• Video experience and/or knowledge

THE BENEFITS

At Archer, we believe empowered employees have the most fun and do their best work, so we strive to offer a competitive benefits package to allow just that. Our comprehensive benefits package includes medical, dental and vision plans, as well as paid time off and sick days. Here are just a few more of the benefits you’ll receive as an Archer team member.

Invest in your future: 401k plans and a full contribution match up to 4%.

Prioritize your family: Up to 12 weeks of parental leave with 6 weeks paid, following the birth, adoption, or foster care placement of a child.

Never stop learning: Receive up to $5,250 per year in tuition reimbursement for continuing education.

Balance work and life: We offer a flexible working environment and schedule that empowers you to do your best work. Our teams work across all time zones in the US.

OUR COMMITMENT TO DEI

Archer recognizes and values the contribution of people with differences in capabilities, experience and perspectives. Diversity encompasses gender, age, experience, education, ethnicity, religious and cultural backgrounds as well as other dimensions such as lifestyle and family responsibilities.

At Archer, we are committed to:

• A workplace which is free from discrimination, harassment, and bullying
• Treating employees, vendors and clients fairly and with mutual respect
• A workplace culture that is inclusive and embraces individual differences
• Equal employment opportunities based on ability, performance and potential

Archer Education is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Archer Education makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Visit archeredu.com to learn more.