ESPN Milwaukee Marketing Manager

(Milwaukee, WI)

Good Karma Brands needs an experienced, driven, and creative Marketing Manager for our Milwaukee market. The Marketing Manager will have ownership of the ESPN Milwaukee brand, working directly with sales and content leadership team to ideate, create, and execute current and new marketing initiatives encompassing branding efforts, event strategy, marketing materials and more! In the city of Milwaukee, sports fans are passionate, fiercely loyal and dedicated to their teams, and ESPN Milwaukee delivers that energy right back to the community. Come join our team and helps us continue to deliver that excitement for our fans and partners!

The Role of a Marketing Manager:

The primary role of the ESPN Milwaukee Marketing Manager is making sure the brand is engaged with our Partners, Fans and Teammates through marketing initiatives and solutions! As the ESPN Milwaukee Marketing Manager, you will be responsible for developing & managing event teammates, overseeing the internal grid and annual event calendar, promotions and contests, having ownership of the ESPN Milwaukee signature events & activations.

Daily Tasks of a Marketing Manager:

• Manage and build ESPN Milwaukee grid including:
  • Working with WTMJ Marketing Manager on play by play tab, update all new ideas and opened partnerships, coordinate and have constant dialogue with content team
• Lead quarterly grid meetings with MC’s and sales manager
• Serve as the ESPN Wisconsin liaison and manager ESPN Wisconsin grid with Madison
• Handle partnership execution including execution e-mails, signed campaign tracking, etc.
• Reconcile active campaigns to Wide Orbit monthly with Director of Marketing
• Participate in leading weekly brainstorm sessions and idea creation
• Assist in Wisconsin on Demand marketing
• Lead all ESPN Milwaukee signature events, remotes, street teams, and promotional execution
  • Includes event checklists, event ROI/budget tracking, recaps, walkthroughs, planning meetings, scheduling, weekly event e-mails, MET forms, packing for each event, receiving COI’s and indemnification forms (when necessary), social media, promo closet and vehicle maintenance, etc.
• Work all GKB Milwaukee signature events
• Serve as the brand manager for ESPN Milwaukee social media including:
  • Lead weekly social media huddle and all marketing and promotional posts
  • Maintain social media calendar
  • Follow Brand Guidelines and maintain quality assurance across ESPN Milwaukee and ESPN Wisconsin
  • Follow social trends and adopting for our brand initiatives and activations
  • Oversee ESPN National events/promotions
• Attend all relevant company meetings including but not limited to marketing, sales, social media, content, etc.
• Maintain the ESPN Milwaukee Brand Identity Guide
• Assist in the planning of ESPN Milwaukee Signature Events
• Be the marketing expert with everything ESPN Milwaukee related
• Be a Good Karma Brands ambassador by adhering to GKB’s core values: Listen, Be Honest, Work Hard, Over Deliver, Teamwork, and Follow Through

Preferred knowledge, skills, and qualifications:

• 3-5 years of leadership experience in marketing (or similar field)
• Proficiency in Microsoft Office
• Proficiency in Adobe Photoshop a plus
• Excellent writing skills
• Marketing mindset with ability to collaborate with other departments
• Strong organizational and time management skills
• Ability to thrive in a fast-paced work environment - a multi-tasker
• With this career, you are required to hold a valid driver’s license

Hours/Salary/Benefits:

This is an exempt role with a competitive base salary. This role is eligible for full benefits including health, dental and vision insurance, Life Insurance, STD, LTD, 401(k) Plan, Dependent Care, paid parental leave, and more with opportunities for salary growth increase with skills and responsibilities and meeting targeted goals. The position will be required to work some evenings and weekends.

Opportunity for Growth:

Teammates have the opportunity to continuously learn and grow within Good Karma Brands and are responsible to represent GKB, our story, and our core values inside and outside the workplace. Teammates are encouraged to take a proactive role in building relationships and seeking opportunities throughout the company.

How to Apply:

Apply by submitting resume to www.goodkarmabrands.com/careers. All are encouraged to apply.

About Good Karma Brands:

Good Karma Brands, LLC (GKB) is a media and marketing company with expertise in leveraging the power of sports and local news to build brands through radio, digital, events, and TV assets. Radio assets include eight ESPN affiliated radio stations in Beaver Dam, Chicago, Cleveland, Los Angeles, Madison, Milwaukee, New York City, and West Palm Beach, Newsradio 620 WTMJ and 101.7 The Truth in Milwaukee, and 95.3 WBEV, powered by Daily Dodge in Beaver Dam, Wis. In partnership with ESPN, GKB also offers local marketing partners geo-targeted advertising on ESPN’s digital platforms. In addition to its radio assets, GKB boasts premium brands, including the Tundra Trio hospitality houses in Green Bay, Wis., and the organization executes all Florida-based bowl games, including the RoofClaim.com Boca Raton Bowl and others. For more information, please visit www.goodkarmabrands.com.

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Good Karma Brands is an Equal Opportunity Employer. We consistently renew our commitment to creating and maintaining an inclusive workplace for all. We foster integrity, respect within the workplace, and believe that the foundation of our success is our collective differences and diversity of thought. We welcome all to help us continue to build a community that embodies and promotes diversity, inclusion, and belonging for all.