Location/Division Specific Information
UK/EU- Remote/ Chromatography and Mass Spectrometry Division

How will you make an impact?
Being a key member of the product marketing team, together with Application Scientists and Product Managers, you will own the development & execution of global marketing programs and New Product introductions for our Low Flow LC columns and accessories portfolio. Having the collaboration skills necessary to work within a broad team, across multiple businesses and departments, your marketing programs will excite and generate customer awareness and demand around our products and capabilities.

What will you do?

• Commercialize new Low-Flow LC columns and accessories, including defining, developing and delivering go-to-market plans and commercial engagement activities to achieve product vitality targets.
• Support the development and execution of annual Low flow LC columns and accessories marketing plans to meet strategic and commercial goals, updating plans quarterly based on market opportunity and business/PL performance
• Create and develop marketing messaging, content, literature, and sales training that communicate the value of our Chromatography Consumables offering directly to Proteomics customers
• Support regional lead generation initiatives to support lead generation and AOP targets.
• Gather customer insights through structured Voice-of-Customer (VOC) and Voice of Sales (VOS) initiatives to support Marketing plans and New Product Introductions (NPI)
• Feedback market requirements to product management and product marketing to influence new product development requirements
• Track, evaluate, interpret, and report market and competitor trends. Maintain relevant knowledge of competitive activities and develop effective countermeasures
• Manage KOLs and strategic collaborations for the development of marketing content.
• Support the creation and delivery of sales training and related material
• Provide routine updates of successes, failures, and best practices to improve overall marketing efficiency

Who will you work with?
This is a broad role. You will be required to collaborate with, and influence, several globally-dispersed groups including:

• BU and divisional leadership
• Business unit Product Management & Marketing teams
• Divisional marketing stakeholders; including PR, media, Digital, marketing communications (MarCom) and marketing operations (MOPs)
• Regional marketing, commercial managers, business development managers and sales-support stakeholders

How will you be measured?
Success metrics for the role include, but are not limited to:

• New product delivery – on time/on budget
• PL growth
• Awareness
• Content generation
• Timely delivery of campaigns to budget, lead, opportunity and ROI expectations

How will you get here?

Education:

• Bachelor’s degree in life or physical sciences. Higher degree or marketing qualification an advantage

Experience:

• Experience of analytical sciences for Pharmaceutical, Biopharmaceutical, or Bioprocess industries
• Experience in a life sciences/analytical sciences marketing, product marketing or market development role.
• Experience developing plans for and commercializing New Products
• Experience of strategy, campaign, project planning or project management
• Excellent business acumen
• Ability to deliver creative and impactful messaging
• Willingness to network and collaborate proactively to forge business relationships and deliver projects
• Ability to prioritize, align, influence, and gain cooperation without authority
• Ability to work independently on multiple projects in parallel
• Ability to operate flexible working hours to accommodate virtual meetings with colleagues or customers in Asia, Europe, and the Americas