Big Cartel is seeking a seasoned Growth Leader to join us in developing our leading e-commerce platform for creators and artists as Head of the Growth Team reporting to the CEO.

The Growth Team is responsible for quantifying and owning Big Cartel’s growth model, developing data-driven theses around the most impactful growth levers across the business, and translating them into a unique approach to driving predictable, sustainable, and cost-effective growth.

As Head of Growth you will be laser focused on driving new user growth, improving customer time to value, increasing monetization, and improving customer retention.

You will be responsible for building and leading an autonomous team that brings together competencies, strategies, and skills across audience identification and targeting, performance and lifecycle marketing, community building, product and customer research, analytics and data science, testing and conversion optimization, SEO and content, design, and partnerships.

This position is for someone who thrives supporting and leading data-driven and action-oriented, professionals who enjoy developing hypotheses and then rapidly and iteratively testing to hone in on the strategies and tactics that move the needle. You will need to excel in building teams and providing leadership to a diverse group of employees who are comfortable translating broad, open-ended problems into concrete, actionable solutions that scale.

The Head of Growth will be a key member of the Executive Leadership Team and will be responsible for living and evangelizing Big Cartel’s values, shaping the company strategy, and making customer-centered decisions that increase the value of Big Cartel. We are entirely remote, so you will have the ability to work remotely from anywhere within the U.S

About Big Cartel

Since 2005 Big Cartel has helped sellers around the globe earn over $3.5 billion from selling their work. We’re a 100% independent, bootstrapped, tight-knit team focused on our mission of helping individuals and small brands open a store and start making a living doing what they love. Come help us make Big Cartel both empowering and easy to use!

Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our team. At Big Cartel, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.

Responsibilities

• Establish and evangelize Big Cartel’s growth strategy, translate the growth strategy to a thoughtfully sequenced roadmap, and drive sustained daily execution.

• Build a well-rounded team of growth professionals deploying them against our most compelling opportunities.

• Drive new user acquisition across owned and paid online channels, content, community building, and strategic partnerships.

• Optimize the customer sign-up funnel and onboarding process to improve conversion and time to value respectively.

• Strategically position plans and pricing to fully leverage our freemium model, increase ARPU, and drive upsell balancing customer and business value.

• Improve customer retention via plan optimization and reactivation strategies.

• Strategically use data to inform growth decisions and to measure the long-term success of growth investments and the organization.

• Establish relationships and drive cross-functional partnership with Customer Success, Product, Development, and Finance to ensure we have the appropriate process, insights, and alignment for our strategy and prioritization.

• Be an active member of the Executive Leadership Team advocating for and making holistic decisions to drive the long-term company strategy and value.

Culture, benefits, and perks

• Work with people that care about you as a human

• Highly competitive salaries

• The standard stuff: matching 401(k), insurance (medical, dental, vision, life)

• Fully remote workplace (before it was cool) - work from anywhere in the United States

• Flexible work and time off (producing good work matters more than the specific schedule you keep)

• Paid parental leave

Qualifications

• Experience in a senior leadership role in SAAS growth, online customer acquisition and retention, and/or digital general management with P&L responsibility.

• Demonstrated understanding of the techniques and methods of modern online performance marketing, lifecycle marketing, product development, creative and UX design, A/B testing, and analytics and data science.

• Humble, servant leader focused on the success of the Company and the Leadership Team over personal success.

• Demonstrated ability to serve as a well-rounded senior leader contributing to overall company strategy, value creation, and business model optimization outside of the growth function.

• Experience building and leading diverse teams of highly analytical individuals in a fast- paced, collaborative environment while exhibiting empathy for the teams you serve.

• Experience with e-commerce platforms and in software product management is a plus.

Salary

Big Cartel has a fixed salary structure per role based on data from industry research. Current salary range for Head of Growth is $200,000 - $250,000.

Hiring timeline
We hope to fill this position by the middle of March 2023.