Employment Type
Full-Time
Role Profile
The proposed role will suit an enthusiastic and energetic professional, entrepreneurial in nature, interested in setting the strategic agenda for the department, combined with the desire and ability to develop a robust platform to deliver against a commercially sound, client focused agenda. Prerequisites for the role include technical knowledge of investment funds, how they are managed and promoted, sound commercial business acumen, excellent relationship building skills, as well as the ability to manage and develop direct reports. The role requires a flexible, independent, self-starter with the ability to multitask, influence and deliver results in the face of competing demands and according to strict time constraints.
Duties
Responsible for constructing the brand identity and articulating consistent messaging around our core capabilities with the aim of positioning Mediolanum as a leading cross border product and service provider in its markets of choice.
Develop, implement, and manage a coordinated marketing strategy for Mediolanum Irish Operations to achieve the above stated objectives ensuring core messages are consistent but also specifically tailored for each target market.
Coordinate, support and manage the Marketing & Communication strategy in line with Group principles & guidelines.
Support the new business development on the German Market developing a strong brand awareness and marketing initiatives to promote new business partnering with the local business distributors and the branches.
Manage a team of existing resources to provide on-going technical support (videography, social media, digital).
Develop strategic marketing collaterals and sales support for our existing sales channels.
Leverage adapt and supplement product collateral developed within the Investment Product Team to create engaging communication materials (flyers, adverts, brochures etc. ) in digital and hard copy format in order to develop and increase brand awareness through multiple channels (web, video, social media, PR etc.).
Manager relationships with 3rd party services providers / agencies, identifying KPI’s for monitoring performance, while ensuring internal and external resources are leveraged to provide maximum results.
Coordinate the PR agencies across the relevant markets, ensuring the consistency with the broader communications strategy and local market calls, and constantly monitoring performances.
Ensure an efficient and proactive approach to adherence to Company processes & procedures.
Coordinate, support and manage sales events in key markets in collaboration with local distributors
Coordinate, support and manage the MIO corporate events
Coordinate and manage the company digital presence in the relevant markets, across websites and social networks
Support and assist HR with internal comms as well as corporate and Group initiatives (Sustainability, Annual Report, Training & Recruitment initiatives, etc)
Skills & Competencies
A personable individual with a commercial mind-set possessing strong relationship and people management skills with the ability to influence.
A genuine interest in Investment markets coupled with the desire and aptitude to make a difference in connecting the business with underlying investors.
Strong project management and information technology skills
A creative approach with the ability to question the status quo
Qualifications & Experience
15+ years of relevant work experience in the marketing /communications department of a cross border investment product provider, ideally retail focused. The ability to work independently and to distil investment information / concepts into easily digestible formats suitable for a retail target market
Fluent English is a requirement with fluency in one of the following additional European languages (Italian, Spanish or German) a distinct advantage