Job description

Bluegreen Vacations inspires people to discover the power of vacation and how it can lead to happier and more fulfilling lives. Our Vacation Club provides access to a collection of unique and locally inspired resorts that span over 40 destinations across the U.S. and Caribbean. These resorts offer an array of accommodation types ranging from rustic yurts to high-end luxury homes and everything in between. And, with the Bluegreen Vacation Club's innovative points-based platform, our owners can easily personalize every vacation to their needs and desires.

We are currently seeking a Marketing Communications manager to develop, execute, and manage communications strategies that inform associates about news and initiatives, engage ongoing and meaningful dialogue, and inspire them to act.

This role will require someone to be equal parts thinker and doer, energized by working with diverse teams to create memorable associate campaigns and experiences. A brilliant writer, with an innovative and solution-oriented mindset, they must be able to thrive in a highly collaborative, fast-paced, and often ambiguous environment.
Specific Duties, Activities, and Responsibilities (include but are not limited to)

• Influence the strategic plan for internal communications delivered to Marketing associates including operational updates, newsletters, employee engagement, and culture building publications; partner with key stakeholders to understand upcoming initiatives/changes to develop thoughtful communication plans.
• Establish and maintain a communication calendar to track calls and publications; ensure messages align with the Company’s vision, objectives, values, and tone of voice.
• Produce memorable, engaging communications that drive awareness of key initiatives and inspire associates to take action across various channels.
• Create and manage distribution lists and inboxes to streamline communications and ensure messaging reaches appropriate audiences.
• Design collaborative platform microsites, leveraging SharePoint and Teams, to optimize communication with all levels of associates, launch surveys to solicit feedback on programs and processes, house contact lists, and serve as a one stop shop for resource materials.
• Track campaign results and work with business partners to apply key learnings and consistently improve future efforts.

Requirements

• Bachelor’s Degree in Human Resources, Marketing, Communication or related field or equivalent experience
• 5 years shaping cutting-edge cultures
• 5+ years in marketing, communications, or a related discipline
• Detailed experience in ground-up building of a communications function and intranet, including the latest technologies to support an intranet
• Email and social media marketing
• High-tech or other fast-paced, disruptive environment experience a plus
• Broad understanding of internal communications strategies, tools, and measurements
• Track record of successful change management initiatives

EOE Statement

Our goal is to improve the quality of work/life by providing equal employment opportunities for all candidates and team members. Bluegreen Vacations Corporation believes that diversity and inclusion is critical to our success, and we seek to recruit, develop and retain the most talented people from a broad candidate pool. We are a drug-free workplace, and if offered employment, candidate must be willing to submit to a background check/drug test. EOE/DFW

COVID Safety Statement

At Bluegreen Vacations, the health, safety and wellbeing of our associates, owners and guests are a top priority. In order to comply with state and local COVID-19 mandates, and in alignment with the most recent CDC guidelines, we have implemented various safety protocols within our operations, such as wearing masks and conducting temperature checks and health screenings for our associates. We promote fresh air and good hygiene, take great care to properly clean and sanitize our facilities, and offer associate benefits such as paid vacation and sick time, and paid time off to get your COVID-19 vaccine. We are all in this together!

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