Publicis Collective is a Metro Detroit Agency servicing Stellantis (formerly Fiat Chrysler Automobiles).We live at the intersection of technology, digital, creative, CRM, analytics and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what’s possible for our clients.

We combine auto industry expertise, top-tier talent and unique, scalable solutions to deliver more valuable customer experiences and tangible business results. We are driven by our values to Be Better, Be Curious, Be Open & Be Bold.

The Manager, Paid Search is the day-to-day steward of paid search media for assigned brands and is responsible for leading campaign development, activation, and innovation. The Manager is expected to apply search mastery to deliver against the client(s) goals. They will work closely with their Associate Director in the development and communication of all strategy while owning tactical execution. In addition, the Manager is responsible for day-to-day management of the Search Sr Analysts and Analysts, including both project management to ensure timely delivery of tasks and mentoring/career development.

Role Objectives:

• Contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments.
• Gather the research and data needed to formulate tactical plan development and recommendation for client delivery.
• Lead client relationship with day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process.
• Provide direction to Analyst(s) to conduct research necessary to build a new campaign.
• QA and oversee proper upload of approved plan into search platform.
• Maintain oversight of budget and billing activity (pacing, , accuracy of budgets vs. strategy flowcharts).
• Oversee Analyst(s) management of campaign budgets, pacing, and bid adjustments.
• Develop and recommend optimizations and/or testing plans.
• Pull data and research components needed for new business pitches.
• Contribute to development of agency level POVs on industry happenings.
• Communicate strategy effectively to internal brand and investment teams and externally to clients

Qualifications

• 3-4+ years of paid search media experience, ideally in an agency environment.
• Mastery of search platforms. Demonstrated expertise in core MS Excel 'functiolookupokup', pivot tables, and data visualization).
• Excellent written, verbal, and interpersonal communication skills.
• Presentation skills are one a must, needs to be comfortable communicating with clients
• Demonstrated critical thinking and problem-solving skills.
• Excellent project management and organization skills.
• Ability to work successfully with teams on multiple projects under tight deadlines.
• Proven leadership ability.
• Collaborative approach/attitude.
• Knowledge of and experience in SA360 Search aggregated management platform

All your information will be kept confidential according to EEO guidelines.