Job description
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a
culture of inclusion
for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Job Title
Manager, Product Marketing, Crypto-1
Overview
The Mastercard CipherTrace Product Marketing Manager will work in close collaboration with Global Product and Marketing teams to ensure the effective marketing of CipherTrace product features; maximizing their distribution and use across our sales and partnership teams, while strengthening CipherTrace’s position as a leading technology brand.
Responsibilities
Develop product marketing strategy and execution of plans to drive CipherTrace marketing strategic priorities
Partner with the CipherTrace product team to craft and recommend product value propositions that are customer-led, crisp and competitively positioned
Document product features in a concise, compelling and customer friendly way on an ongoing basis
Recommend and identify segmentation and positioning opportunities by leveraging available data and insights
Lead the development of all product marketing material, including core sales presentations, collateral, website content, product demos and videos, continuously ensuring content is up to date and accurately reflects our ever-advancing capabilities
Provide product marketing support for RFPs and key prospect presentations
Work closely with CipherTrace marketing and the rest of the marketing team to understand and develop the most impactful launch strategies for new products
Help to establish CipherTrace as an industry thought leader by leveraging product feature understanding to help identify the right topics and create effective and impactful content
Collaborate closely with the broader CipherTrace Marketing team to deliver this content across various B2B channels (including industry events, digital channels, and external publications)
Experience
Considerable B2B technical product marketing experience
Demonstrated ability to develop strategies and execute on plans, using data and insights to adjust the approach as needed
Strong track record and achievements in developing and delivering strong insights-led value propositions for complex technology solutions
Proven success on creating strong sales marketing materials for B2B audiences, using the latest channels and technology available
Well versed at establishing relevant success metrics, monitoring impact, and adjusting initiatives accordingly
Experience or strong interest in the cryptocurrency space with the ability to quickly get up to speed on network and asset nuances and use cases In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Westchester County Salary Range: €68,000 - €109,000
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