Marketing Communications Coordinator
Full Time
Danville, VA 24541
$43,298 - $52,000 a year
Posted Today
Job description
Description
This position serves as part of the Danville Office of Economic Development and Tourism’s (DOEDT) marketing and communications team that is charged with creating and implementing a specific marketing and communications strategy for the promotion of the City of Danville as an ideal place to live, work, establish a business, and visit. The Marketing and Communications Coordinator will be responsible for writing and editing short- and long- form content using all available tools, technology, and methods to stimulate economic growth for the region.
The essential functions of the job are not limited to those listed in the job description. The City retains the discretion to add to or change the duties of the position at any time.
- Develops, implements, and coordinates multiple projects and maintains software that promotes Danville and Pittsylvania County to the traveling public and business community.
- Creates print production, electronic advertising, and marketing materials, including promotional brochures, community calendars, newsletters, social media posts, print and online advertisements, radio and television features, promotional videos, etc.
- Develops content and maintains websites and social media accounts, such as Facebook, Twitter, LinkedIn, YouTube, Instagram, and travel-related blogs.
- Maintains effective working relationships with local media, industry media, and writers.
- Writes content for all marketing and communications purposes, including website and social media accounts, media releases, radio and television promotions, and public service announcements. This also includes presentations, video scripts, newsletters, and travel-related blogs that educate readers and showcase our capabilities to support tourism and economic development.
- Maintains effective working relationships with internal and external photographers to maintain a library of current and high-quality photographic images.
- Collaborates with Marketing and Research Manager on data research, creating maps, developing marketing collateral, responding to Requests for Information (RFIs), and other marketing projects as assigned.
ADDITIONAL DUTIES
- Performs additional duties to support operational requirements as assigned.
Education and Experience
Bachelor’s Degree in Public or Business Administration, Marketing, Graphic Design or a related field and one to three years of related experience.
An equivalent combination of education and experience may be considered in lieu of the specific requirements listed above
Certifications/Licenses
- Valid Driver’s License with acceptable driving record according to City Criteria
Job Knowledge
Advanced knowledge of the subject matter. Complete comprehension of the subject area to solve common and unusual problems, able to advise on technical matters, and serve as a resource on the subject for others.
Reading
Advanced: Ability to read literature, books, reviews, industry journals, abstracts, financial reports, and/or legal documents.
Writing
Intermediate: Ability to write reports, prepare business letters, expositions, and summaries with proper format, punctuation, spelling, and grammar, using all parts of speech.
Math
Intermediate: Ability to deal with a system of real numbers; and practical application of fractions, percentages, ratios/proportions and measurement.
Communication Skills
Recommendations regarding policy development and implementation are made and/or recommended. Contact may involve support of controversial positions or the negotiation of sensitive issues or important presentations. Evaluates customer satisfaction, develops cooperative associations, and utilizes resources to continuously improve customer satisfaction.
Independence and Decision-Making
Normally performs the duty assignment with substantial discretion and within broad parameters deigned by general organizations requirements and accepted practices. Overall results determine job performance.
Technical Skills
Advanced skills and knowledge in approaches and systems, which affect the design and implementation of major programs and/or processes organization wide. Independent judgment and decision-making abilities are necessary to apply technical skills effectively.
Fiscal Responsibilities
Completes research for documents, compiles data for computer entry, and/or enters or oversees data entry. Has responsibility for monitoring budget/fiscal expenditures (typically non-discretionary expenditures) for a work unit of less than department size (programs, activities, projects or small organizational units) or responsibility for fiscal management of capital project(s). May recommend budget allocations.
Supervisory Responsibilities
May occasionally direct helpers, assistants, seasonal employees, interns or temps.
PHYSICAL DEMANDS
- Work is sedentary in nature, requiring moving between office equipment and occasional light physical exertion.
- Adequate vision, hearing and talking to use a computer, telephone and communicate effectively with others.
NON-PHYSICAL DEMANDS
- May frequently experience time pressure, changing tasks, multitasking, working closely with others as a part of a team, irregular work schedules, emergency situations and exacting work.
- Responsible for appropriate use and maintenance of City equipment, tools and other resources, including work time.
- Regular and predictable attendance is expected.
MACHINES, TOOLS, EQUIPMENT, SOFTWARE AND HARDWARE
Typically requires use of standard office equipment to included telephone, computer, Microsoft Office, job specific software, such as Photoshop and InDesign, and related hardware.
WORK ENVIRONMENT
The work is normally performed in an office setting, primarily at a desk in a quiet environment. The employee is not exposed to environmental hazards and does not normally require the use of protective equipment.
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