MARKETING COORDINATOR

Sports Facilities Management, LLC- Elizabethtown Sports Park

LOCATION: Elizabethtown, KY

DEPARTMENT: MARKETING

REPORTS TO: GENERAL MANAGER

STATUS: FULL-TIME (EXEMPT)

ABOUT THE COMPANY:

Elizabethtown Sports Park is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Elizabethtown, KY. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.

Elizabethtown Sports Park is a member of The Sports Facilities Companies (SFC) and is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.

SFC was awarded national and regional recognition as a Top Workplace in 2022 and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

POSITION SUMMARY

The role of the Marketing Coordinator is to promote the destination as premier sports, activities, and special events location. The execution of responsibilities will be accomplished by working closely with facility staff, event providers/vendors, and promoting the primary revenue streams through effective marketing and advertising efforts. The position will also include assisting with large tournaments and sports tourism events. The Marketing Coordinator will implement a marketing campaign plan including digital, print, grassroots, tradeshows/conferences, familiarity visits, regional event relationship building, and more. They will be evaluated based on KPIs set by the corporate marketing team, including a number of visitors and program and event attendees, digital presence, new program expansion, and sales pace.

PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

• Directly aligns with the ESP Mission Statement and Core Values
• Crafting the annual marketing plan in partnership with the General Manger
• Executing the marketing plan and strategic initiatives
• Managing and updating company website(s)
• Content development for digital or print
• Press release writing and media relations activities
• Managing social media business accounts including regular posting and management of content calendar
• Participating and assisting the planning and implementation of events, tournaments, and rentals
• Managing facility presence with industry publications, trade shows, and associations
• Preparing and presenting regular reporting on marketing strategy and results
• Planning and managing the marketing and business development budget(s) including prioritizing the highest and best return-on-investment channels
• All other duties assigned by management

THE IDEAL CANDIDATE HAS:

• Proven success in generating awareness through consumer marketing and branding
• Experience in youth and amateur sports as a consumer, marketing professional, or other relevant experience
• Experience in using a CRM to manage and nurture potential and current customers
• Experience and success in promoting, booking, and delivering special events
• Action-oriented personality with a 'get it done' attitude and proficiency for efficiency
• Proven ability to evaluate team member performance based on established KPI's
• Management of corporate website(s) in the WordPress platform

MINIMUM QUALIFICATIONS:

• A minimum of 2 years of experience in a similar position
• Experience in measuring and reporting marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
• Ability to develop content and write with company voice in mind
• Experience in writing press releases and managing media relationships
• Experience in managing business accounts on a variety of social media platforms including, but not limited to, Facebook, Instagram, and Twitter
• Technologically savvy with skills in using multiple platforms or software for a variety of tasks such as cloud file management or project management
• Advanced knowledge in using Microsoft Outlook, Word, Excel, and PowerPoint
• Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator
• Skilled at identifying and creating opportunities or promotions to deliver revenue goals
• Must have excellent interpersonal, problem solving and negotiating skills
• Must be a team player and deadline-driven
• Must have excellent verbal and written communication skills
• Must be able to work a flexible work schedule (e.g., nights, weekends, holidays and long hours)

WORKING CONDITIONS AND PHYSICAL DEMANDS

• Must be able to lift 30 pounds waist high
• May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend
• Will be required to operate a computer
• Facility has intermittent noise