Job description
Description:
Our Corporate office, based in Lincoln, NE, is growing rapidly to support the growth of our company and franchisee stores. We work in a highly positive, fast-paced, and collaborative environment. We are actively building the infrastructure to support this store growth.
We are looking for another foundational team member to contribute their ideas and experience to the collective growth and design of the department. This position will assist in the management of marketing and advertising responsibilities for Buff City Soap including specific projects.
Responsibilities
Our Corporate office, based in Lincoln, NE, is growing rapidly to support the growth of our company and franchisee stores. We work in a highly positive, fast-paced, and collaborative environment. We are actively building the infrastructure to support this store growth.
We are looking for another foundational team member to contribute their ideas and experience to the collective growth and design of the department. This position will assist in the management of marketing and advertising responsibilities for Buff City Soap including specific projects.
Responsibilities
- Opening and Grand Opening Marketing Plans - Initiate, develop, and execute ad plans within specified budgets for rapid new store growth.
- Work with Senior Leadership Team to establish a timeline of opening plan and week-to-week responsibilities two months prior to opening.
- Develop and communicate content for local and national social posts.
- Work to place digital (paid social), radio, radio remotes, tv, etc. and communicate plans to ops team.
- Solicit, schedule, and coordinate in-store or on-site events.
- Order Opening and Grand Opening POP materials.
- Work with Ops to determine Opening Day or Grand Opening Day event needs.
- Collaborate with local Influencers to coordinate partnerships and influencer events.
- Email communications outlining store opening results and sales information.
- Responsible for posting stories content to local Facebook and Instagram pages.
- Ongoing Marketing Plan - Initiate, develop, manage, and execute marketing plans at local level (including management and execution of on-going grassroots and sampling).
- Develop, execute, and manage annual plan for each store location and market including all the above actions listed for Opening/GO.
- Write and submit communications for Ops when specific store or local market programs apply.
- Watch sales and comps and initiate action plans for challenged stores.
- Evaluate coupon & deal redemption and recommend adjustments accordingly.
- Evaluate and execute local sponsorships.
- Assist in store information (phone number, hours, etc.). Updates include Google & Apple Maps, in-store signage, and social via instruction to agency.
- Creative Development
- Work with Ops to establish monthly coupon offers.
- Submit jobs for creative development for print, social, signage, etc.
- Proof for accuracy and send to Ops for final approval.
- College business degree in marketing or communications.
- Two to three years’ experience managing marketing advertising media.
- Digital marketing.
- Proficient with Microsoft suite.
- Experience setting up social media campaigns, particularly facebook and instagram.
- Experience in sales
- Basic PR writing.
- Brand or account management.
- High level of attention to detail. Proofing.
- Highly organized.
- Writing.
- Works well with a team on projects.
- Initiative.
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