Job description
Marketing Manager, EPiQ
Remote
Duties and Responsibilities:
- Collaborates with manufacturer partners to develop marketing plans that measure and achieve sales, market share and other stated business partnership goals.
- Develops and oversees completion of detailed marketing plans for every manufacturer partner in conjunction with appropriate internal and external personnel.
- Defines and documents targeted marketing programs to achieve agreed upon objectives with manufacturer partners.
- Conducts market research or works with market research firms to identify trends and needs of vet customers.
- Collaborates with member distributor sales/marketing teams to develop specific and targeting programs that will drive awareness and sales through their sales force.
- Works with manager to develop marketing budget for EPiQ and each manufacturer partner.
- Manages development of dashboard/reports to monitor ROI of marketing activities and communicates results to internal and external stakeholders.
- Develops and oversees the execution of advertising and promotional campaigns for existing products and new product launches for manufacturer partners.
- Creates effective, compelling positioning, messaging, and sales tools.
- Collaborates with operations team on inventory and support needed for all marketing initiatives.
- Manages partnerships with external agencies/consultants/businesses on development and launch of sales/marketing activities.
- Owns management of vendor promotional funds ensuring they are used according to guidelines and in support of the overall marketing and sales objectives for the category.
- Develops and manages in-market meeting and show strategies and execution.
- Attends in-market meetings, shows and other company or manufacturer meetings as needed.
- Responsible for all aspects of marketing plans, programs, projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures
- Establishes and articulates project scope, strategy and objectives to internal clients, production team and key leadership
- Manages creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution
- Gather and share information on market, competitive, customer and internal intelligence to manufacturer partners and other external and internal partners to help better results.
- Conducts monthly and quarterly analysis and presentations of performance vs. sales goals as well as performance vs. program goals.
- Ensures that all SOPs pertaining to marketing functions are developed and followed as they apply to data entry, free goods, specials, new products, etc..
- Other special projects as needed.
Required Qualifications:
Education
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
Work Experience
- 8+ years relevant marketing experience, including positioning and messaging, sales enablement, competitive analysis, and product launches preferably in Veterinary or Human Healthcare
- 8+ years Category Management or Product Marketing experience preferably in Veterinary or Human Healthcare
- Minimum 5 years’ experience in Category/Product Management/Sales/Marketing analyzing data such as assortment selections, sales trends and market trends
Technical Skills
- A solid knowledge of Market Research and Strategy
- Experience working with vendor partners, customers and sales teams
- Strategic go-to market planning experience
- Strong communication skills, writing ability, and project management experience required.
- Demonstrated presentation skills and working with all levels of an organization
- Proficient in Microsoft Word, Excel, Access and PowerPoint
Certification
Project Management a plus.
Travel
Up to 25%
CORE COMPETENCIES REQUIRED TO PERFORM STANDARDS OF POSITION: Delivers It: Demonstrates accountability and gets the job done; accomplishes goals; dedicated to delivering quality work on time
Knows It: Fully understands the role and its impact on the organization; is a perpetual learner; seeks and embraces opportunities for development
Says It: Communicates appropriately and effectively; listens attentively; utilizes appropriate mode of communication (written or verbal); stays open to others’ viewpoints; shares information and ideas; communicates with respect
Builds It: Collaborates with others and embraces opportunities to work on a team; builds productive and effective working relationships; partners with and includes others; relates well to others at all levels
Solves It: Identifies and analyzes opportunities; generates and implements ideas for improvement; is resilient and resourceful; offers innovative solutions; steps up to challenges; makes high quality decisions at the right time
Covetrus is an equal
opportunity/affirmative
action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Jobs that are in Colorado:
If you are a Colorado applicant, you are eligible to receive information about the salary range and benefits for this role. Please contact
recruitment@covetrus.com
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