Marketing Specialist III (Remote Opportunity / Nationwide)
Full Time
Georgia
Posted
Job description
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By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?
**** As a condition of employment with American Red Cross, you are required to provide proof that you are fully vaccinated for COVID 19 or qualify for an exemption, except in states where it is prohibited by law. Accordingly, employment is conditioned on providing proof of vaccination or having an approved exemption prior to starting employment ****
Join us—Where your Career is a Force for Good!
Job Description:
Why Choose Us?
As one of the nation’s premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity. Work where your career is a force for good.
As one of the nation’s premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity. Work where your career is a force for good.
We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference.
The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, to the Umoja African American Resource Group, our Veterans+ Resource Group, and the Women’s Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions.
At the American Red Cross, your uniqueness can shine!
OUR IDEAL CANDIDATE:
The ideal candidate will be a creative content thinker/developer/writer with experience in collaborating around graphic design; and a data-driven direct marketing strategist with a passion for saving lives! Ideal candidate will also be highly organized, adept at process management and at working with multiple people and teams to present resources for others to utilize.
WHERE YOUR CAREER IS A FORCE GOOD:
What You Will Do:
Key Responsibilities:
1. Designs, develops and implements direct-to-donor (B2C) marketing plans to support the growth and stability of platelet and AB Elite plasma donor bases. This includes a strong focus on B2C channel marketing, especially email marketing, direct mail, SMS, voice (call center), and app push utilizing internal database of existing blood donors.
2. Coordinates Team Yellow (platelet and plasma) resources, including TR (Telerecruitment) key messaging distribution, team Sharepoint, and the team’s donor incentive promotional calendar. Will serve as messaging subject matter expert for donor incentives.
3. Continually reviews and optimizes audience segment identification, identifying areas of opportunity and reporting on results of recent campaigns. Follows donors through lifecycle segments, getting ahead of and solving potential retention or frequency challenges through development and execution of direct marketing campaigns.
4. Collaborates with designers, marketing operations, targeted marketing, production, and other teams to execute tactics and programs from concept to delivery.
5. Uses best practices, creativity, data analysis and knowledge of internal and external business issues to solve complex problems. Serves as a resource and/or lead to other staff.
WHAT YOU NEED TO SUCCEED:
Qualifications:
Education: 4-year college degree or equivalent combination of education and experience, Business, Marketing or related field.
Experience: Minimum 5 to 7 years required. Prior direct marketing experience strongly desired, especially in email marketing and direct mail strategy and tactical development. Email metrics analysis, segment growth strategy and data analysis experience strongly desired.
Pay Information:
The salary range for this position is: $71,000- $75,000 /annually.
Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role.
BENEFITS FOR YOU:
We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work. With our resources and perks, you have amazing possibilities at the American Red Cross to advance the learn.
- Medical, Dental Vision plans
- Health Spending Accounts & Flexible Spending Accounts
- PTO + Holidays
- 401K with 4% match
- Paid Family Leave
- Employee Assistance
- Disability and Insurance: Short + Long Term
- Service Awards and recognition
Apply now! Joining our team will provide you with the opportunity to make a difference every day.
The American Red Cross is an Equal
Opportunity/Affirmative
Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Interested in Volunteering?
Life’s emergencies don’t stop, and neither do American Red Cross volunteers, who represent more than 90 percent of our workforce to help prevent and alleviate human suffering. You can make a difference by volunteering in a position that appeals to you and allows you to use your unique skills and talents. The Red Cross relies on generous volunteers who give their time and talent to help fulfill our lifesaving mission.
Visit
redcross.org/volunteertoday
to learn more, including our most-needed volunteer positions.
To view the EEOC Summary of Rights, click here:
Summary of Rights
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