Job description
Oakley - Manager - Marketing (E-Sports)
Date: Apr 5, 2023
Location: Foothill Ranch, CA, US, 92610
Requisition ID: 802187
Store #: O00058 Sports Mktg - 1ICON FHR
Position:Full-Time
Store #: O00058 Sports Mktg - 1ICON FHR
Position:Full-Time
At Oakley, we believe everyone in the world can and will become better. We’re cultivating a safe and inclusive environment where all voices can evoke meaningful and purposeful change. When you’re free to be the best version of yourself is when you can Be Who You Are.
With us, you’ll be part of a team that’s influencing athletes, whether they’re running in your neighborhood or standing on an Olympic podium. Together we bring the latest in advanced eyewear technology and apparel innovation to our athletes and our customers. Every day at Oakley is a chance to grow, go further and achieve more.
Oakley is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses.
GENERAL FUNCTION
The Sports Marketing Esports Manager ensures fluid execution of sports marketing strategy and plan: athlete programs and related activities, events and content management, seeding in the fulfilment of brand goals and objectives, within budgetary guidelines. The Esports Manager leverages strengths in athlete relations and management to establish productive and long-term relationships with athletes, leagues, teams, event partners, and federations. Ensuring that Oakley is a part of the support network that will lead our brand and athletes to success, the individual’s contributions directly affect the purpose and drive of Oakley. This position works closely with the Sports Marketing head of Esports and Gaming to define our strategy and manage the go-to-market process between products, athletes and partners.
MAJOR DUTIES AND RESPONSIBILITIES
- Works with Sr. Sports Mktg Esports Manager to create specific sport strategies and activation plans
- Ensures alignment with the Oakley Global brand vision
- Implements sport strategy globally for esports and gaming vertical; examples include partnerships, support for maintenance and management of social media channels, and product seeding
- Supports the Sport portfolio, including athletes, events, federations and partnerships
- Works with regional field marketing teams in relation to athletes and events
- Manages relationships, provides touchpoint between Global SM team and internal stakeholders for sport vertical
- Integrates sports seamlessly across Digital, PR, advertising, media and brand experiences
- Ensures that sports activities, content, strategy and promotion drive ROI for cross-functional objectives, including Sales/Commercial, media and digital teams
- Leverages relationships with Marketing leadership, Vision Performance Lab (VPL), and R&D to validate products and identify potential opportunities
- Drives the operations for seeding and servicing of athletes in the vertical and communicates activation plans and briefing to those relevant athletes.
- Identifies influential athletes and industry leaders to represent Oakley to the vertical lead
- Negotiates, develops, and manages contracts with athletes and influencers representing Oakley, in collaboration with the Sr. Manager
- Develops and manages relationships within the sports industry, media, commentators, cameramen and photographers to enhance Oakley sports marketing efforts within that category
BASIC QUALIFICATIONS
- Bachelor’s Degree in Marketing, sports, gaming or related
- 5+ years field Sports Marketing field experience
- Experience working in the industry with expertise in gaming, Esports and the relevant platforms
- Marketing, people, and project management experience within the industry
- Effective communication, presentation and teamwork skills
- Writing and editing skills
- Proficiency in keynote, Word, Excel, and PowerPoint
- Excellent diplomacy and negotiation skills
- Demonstrated ability to work in fast-paced, deadline oriented environments
PREFERRED QUALIFICATIONS
- Marketing or communications Degree
- Experience managing athlete contracts and relationships
Pay Range: $88,722.00 - $133530
Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package Benefits/Incentive Information including health benefits, PTO, 401K, paid family leave, tuition reimbursement, and eyewear discounts.
Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans receive preference in accordance with Tribal Law.
seankuhnke.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, seankuhnke.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, seankuhnke.com is the ideal place to find your next job.