ABOUT RICHMOND

Richmond is Ireland’s leading, trend-spotting premium brand builder. Founded in 1992, Richmond’s philosophy is simple; have great brands in our portfolio & hire great people – Great Brands & Great People. We are not simply a distributor; we are brand builders who love to challenge the norms, disrupt the status quo and bring new ideas & products to market.

JOB DESCRIPTION

The Out of Home Marketing Specialist builds and implements the marketing strategy within the Out of Home (OOH) Channels, working across the following segments: Restaurants (QSR, Casual Dining, Fast Casual), Delivery, Catering, Café/Tea/Bistro, Vending and Speciality Retail. They will be responsible for developing and leading marketing initiatives that support securing new business opportunities, whilst expanding execution and driving demand. The role of Trade Marketing is to lead the channel marketing strategy with the aim to position Red Bull as the #1 brand for the consumer and trade. Achieved by building best-in-class marketing strategies that will contribute to increasing visible distribution, building Red Bull's relevance, and increasing use across the relevant universe.

KEY RESPONSIBILITIESCUSTOMER MARKETING

• Responsible for adapting and executing the international marketing guidelines for the OOH channel in line with market needs.
• Create, develop, and implement marketing activities to win the hearts and minds of consumers, which in turn will support unlocking new distribution across the total OOH channel.
• Manage the creation and delivery of marketing activities working with key stakeholders to understand customer requirements and deliver on joint business plans and objectives.
• Drive brand awareness and consumption within the OOH channels through innovative marketing activities.
• Be a peer to the National Red Bull Marketing Team (cross-departmental collaboration) on consumer marketing, brand, and events.

SALES SUPPORT

• Develop effective relationships with Key Account Managers and Business Developers, sharing marketing strategies and working collaboratively to support them deliver the overall channel objectives.
• In conjunction with the sales team build a deeper understanding of key customers' agenda/strategies and align with Red Bull’s key initiatives to land marketing opportunities.
• Responsible for the creation, sourcing, management and allocation of POS tools and monitoring correct placement within the OOH channel.

INDUSTRY MARKETING

• Support in developing and delivering industry-leading staff engagement initiatives that target decision-makers, managers and frontline staff with sales strategies, training, & incentives to make Red Bull the No. 1 brand they want to work with.
• Manage an industry trial program to educate about the functionality and use of Red Bull.
• Deliver tools, concepts & systems to track & measure the channel impact of key initiatives and evolve plans to maximize investment & strategy.

TRACKING, ANALYZING & REPORTING

• Manage, track and analyse performance and execution within the OOH channel.
• Take best practices from other markets and adapt to implement locally where relevant.
• Build the annual business plan with the support of the On Trade Marketing Manager, ensuring the best plan and outcome for the OOH Channel.
• Develop key relationships with International HQ specialists to share insights & learnings, and best practices and align country plans.

KNOWLEDGE, SKILLS, AND EXPERIENCE

Employment for the successful applicant will be with Richmond Marketing who operate as the Distribution Partner for Red Bull in Ireland.