Job description

Paid Search / PPC Specialist

LOCATION: DUBLIN 3 – hybrid work model

Our client is seeking a Paid Search / PPC Specialist to join their growing marketing team in Dublin 3.

Paid Search Specialist will be responsible for applying best practices to the development and execution of paid search and display campaigns. PPC Specialist will be a key player responsible for driving the strategy, execution, and optimisation of key paid search and display campaigns that will expand the company’s marketing reach, drive pipeline for sales, and achieve company revenue goals.

Responsibilities:

• Strategic planning and daily management of multiple PPC accounts across Google and Bing networks.
• Optimise PPC campaign components including keyword strategy, ad copy, cost per acquisition and audience targeting.
• Monitor bid management of campaigns across all PPC networks to identify trends, opportunities, and areas of concern.
• Continual optimisation through testing to increase account performance, as well as conducting A/B testing across creative, copy, web pages and retargeting.
• Produce and present reports on PPC activity to internal stakeholders. Regularly demonstrate effectiveness of optimizations made to campaigns and periodically recommend improvements to PPC strategy
• Work effectively with the other members of the PPC and digital team to maintain effective results from all accounts.
• Autonomously work to delivering to a set of KPIs for the numerous paid accounts under management in-house and in partnership with agencies.
• Have an overview of activity and results of all paid search activities, ensuring you adhere to best practice and standards.
• Coordinate targets, budget, and timelines for all campaigns.

Requirements:

• Degree in Marketing, Advertising, Communications, or related degree.
• 3+ years’ experience of managing competitive PPC campaigns and able to display experience of managing large budgets.
• Strong knowledge of Excel and Google Analytics with a passion for data analysis and data-driven decision making.
• Strong knowledge of multiple biddable media platforms including display advertising, Google and Bing ads, social media, and remarketing.
• Experience in a B2B marketing role (Irish market)

Job Types: Full-time, Permanent

Salary: €40,000.00-€50,000.00 per year

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

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