C+A Global is a leading international manufacturer based in Central New Jersey, who is the supplier of thousands of cool and unique electronics, cameras, photography equipment and accessories in the consumer marketplace. C+A Global owns and operates its own stores and online imaging business, RitzPix. It has the exclusive licenses of private brands such as Polaroid, Zink, Skymall, Ivation and LyxPro just to name a few! With our outstanding, award-winning products being released every year, our brands attract the attention of well-known media outlets such as the Ellen DeGeneres Show, The Today Show, and The New York Times! Our company continues to expand in growth and as one of the world's largest and most diverse online retailers we are excited to create new opportunities for job seekers! Apply now and Join our team!

We are looking for a PPC (Price per click) Specialist in our Edison office.

Key Functional Areas of Responsibility

• Perform daily account management and of pay per click accounts on Google AdWords, Bing and other search platforms
• Assist in the maintenance and monitoring of bids, account weekly and monthly budget, impression share, quality score and other important account metrics
• Create, categorize and refine Adword keyword lists to create a comprehensive campaign that drives qualified visitors to website
• Provide creative copy suggestions and graphical ad templates
• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search
• Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
• Generate weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
• Keep pace with search engine and PPC industry trends and developments
• Monitor and evaluate search results and search performance across the major search channels
• Communicate with team and management on project development, timelines, and results
• Work closely with the other team members to meet sales goals

Professional Competencies

• Passion for Search and internet marketing
• Outstanding ability to think creatively, and identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a fast paced workplace
• Ability to clearly and effectively articulate thoughts and points
• Ability to adapt to rapidly changing market conditions to achieve sales goals
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications

• Experience in Search Engine Marketing (SEM) and Paid Search (PPC)
• Proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Experience working with popular PPC ad platforms (AdWords, Bing, Yahoo)
• AdWords / Bing certification a plus
• BS/BA degree preferred

What We Offer!

• United Healthcare Benefits (Health, Vision, Dental)
• 10-15 Paid Holidays Off!
• Short/Long Term Disability 100% Company Paid
• Life Insurance 100% Company Paid
• 401K Options!
• Great Employee Discounts

Great opportunity to work for a growing and exciting company!

All applicants are subject to a background screening