Careers that Change Lives

We are seeking a dynamic Principal Marketing Communications (Marcom) Specialist with a strong creative background and professional experience in branding, copywriting, and direct-to-consumer (DTC) marketing to join our Diabetes business unit. In this role, you will be part of a larger Global Consumer Marketing function, collaborating with team members on marketing communications while providing guidance on established brand standards. You will be the brand partner throughout the creative development process, working with both internal and external resources. You may serve as the liaison between marketers and creative agencies, using your expertise in verbal brand expression to deliver compelling written communications that engage customers and generate awareness for our products and solutions.

The successful candidate is adept at combining visual design with compelling words to produce effective storytelling and can transform complex marketing strategies into clear and captivating marketing communications. The position calls for a highly collaborative team member with an exceptional creative mind, a sophisticated design eye, an expert command of language with excellent written and oral communication skills, and a passion for creative solutions that push the boundaries of our increasingly digital-first, omnichannel environment. The successful candidate must be capable of navigating through ambiguity if business priorities shift or plans evolve. That person must also be a confident self-starter and not always rely on step-by-step direction. This role is an excellent opportunity for someone with prior or current agency experience who wants to build a career as part of an in-house team with proven skillsets in copywriting or written content, marketing communications (marcom), and creative brand expression.

Medtronic Diabetes is based in Northridge, CA. The strong preference is for this position to be located in Northridge, however remote within the United States may be considered for exceptionally qualified candidates.

Note - In addition to your resume, please attach 3-4 work samples that demonstrate A) your creativity, B) your copywriting skills, and C) your consumer friendly approach and thinking.

A Day in the Life

You will serve as an in-house creative expert responsible for collaborating with marketing partners to develop creative, compelling, on-brand materials with a heavy emphasis on being able to use your copywriting and editing skills to translate marketing jargon and corporate-speak into patient-friendly terms. You must have a strong command of the English language; be an expert in grammar, syntax, and composition; and be able to review materials to ensure content is professionally and accurately written. You will apply your creativity combined with visual design and verbal proficiency to help reach customers in new and engaging ways. Working with marketing and other cross-functional teams, you will:

• Serve as the Brand and Marcom partner in the creation and development of omnichannel marketing campaigns, promotional materials, and direct-to-consumer, HCP, and other business communications—all consistent with Medtronic brand standards
• Work closely with both cross-functional internal teams and external agency partners on strategies that leverage the latest consumer and digital media trends
• Support project owners in bringing our brand to life through visual and verbal storytelling that advances our brand and aligns with our business strategies
• Possibly conceive, develop and execute original marketing content and campaigns in collaboration with marketing partners
• Drive design brainstorms and work sessions to push boundaries and explore in-house solutions
• Manage video and photo shoots, including photo markups and video edits
• Serve as the agency liaison/conduit on projects and provide detailed markups/edits to creative executions
• Maintain and promote an internal awareness of industry trends and design solutions, along with a focus on processes and tools
• Confidently convey ideas and concepts, articulating and defending rationale behind proposed creative solutions to all key stakeholders
• Proactively solicit feedback from others and offer thoughtful critiques that help elevate work product and push creative boundaries
• Ensure the use of analytics and customer data to navigate direction and make creative decision

Other responsibilities may include:

• Planning, implementing, and executing marketing communications programs and product launches that help meet business goals and strategies. Involvement may include all elements of the marketing communications mix (i.e., product messaging and concepts, print and electronic promotional tools, print and online advertising, conventions related tactics, patient education materials, and digital media content delivered via mobile apps, websites, social media channels, video, animations, email, etc.)
• Supervising writers, designers, and/or agencies. Managing the internal review process for assigned projects. Schedule/track progress against plan, and assembling necessary resources to accomplish task. Monitor and report project status to product managers and communications manager. Measure effectiveness of tactics. Manage resources and budgets efficiently to get maximum return on investment. Track actual spending to estimates, and report status upon completion of programs/projects.
• Maintaining strong, productive working relationships with product managers; legal, regulatory, and clinical partners; and external business alliances. Develop and maintain an understanding of what communications vehicles are most effective for all external customers and within the medical technology industry.
• Understanding and applying the elements of both design and writing excellence. Manage the writing and editing of materials to transform features into benefits or translate complex product concepts into understandable language that meet an informational need. Conduct appropriate research to test messages and/or communications content.
• Minimal travel, up to 15%

Must Have: Minimum Requirements
To be considered, these minimum requirements must be evident on your resume:

• Bachelors degree required
• Minimum of 7 years of relevant, corporate experience in integrated marketing, creative or marketing communications, journalism, branding or advertising, or Masters' degree with a minimum of 5 years'

Nice to Have

• Bachelor's degree in Advertising, Marketing Communications, Journalism or another related field in art, writing, or mass media and communications
• MBA preferred
• Equal parts left- and right-brain strengths with the ability to think both strategically and creatively to deliver measurable results in support of business goals
• Demonstration of visual and verbal aptitudes in effective brand expression, with a mastery of both words and images
• Proven experience in managing and directing graphic designers, copywriters, and agency partners
• Excellent interpersonal skills to influence strategies and stakeholders and to enable effective relationships across a variety of functions and departments
• Ability to work with all levels of management and employees and balance assertive, diplomatic counsel—from senior leadership to peers and business partners
• Experience in successfully managing budgets and outside resources and vendors
• Strong oral and written communication skills with a professional command of presentations
• Strong relationship management and organizational skills
• Ability to plan and manage projects efficiently and effectively
• Ability to work with complex and sensitive information
• Exceptional ability to work independently and excel under pressure and tight deadlines
• Proficiency with business software: MS Office (Word, Excel, PowerPoint, Outlook) and other corporate software
• Familiarity with creative software: Adobe Creative Suite (Acrobat, Photoshop, Illustrator, InDesign) and other multi-media and design software
• Proven ability to work as a liaison between marketing and creative teams
• Any hands-on skills in both visual design and copywriting/editing a plus
• Strong knowledge and understanding of integrated marketing, with an ability to synthesize marketing goals into effective creative expression and communications plans
• Knowledge or training in art or design, and in writing disciplines and proficiencies (professional understanding of grammar, syntax, etc.)
• Familiarity with diabetes, healthcare marketing, and the medical device industry
• Comprehension of global/international marketing communication principles and cultural issues
• Understanding and experience in marketing to both physicians and consumers
• Experience in developing consumer marketing communications and strategies and implementing programs using multi-channel approaches, including print, digital, and social and experiential media

About Medtronic



Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)

A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. Learn more about our benefits here .

This position is eligible for a short-term incentive plan. Learn more about Medtronic Incentive Plan (MIP) on page 6 here .

The provided base salary range is used nationally (except in certain CA locations). The rate offered is compliant with federal/local regulations and may vary by experience, certification/education, market conditions, location, etc.