Minimum Qualifications:

Bachelor's Degree in public relations or a related field required; supplemented by three years of experience in public relations; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job.

Specific License or Certification Required: Must possess and maintain a valid Georgia driver's license.

Specific Knowledge, Skills, or Abilities: Must be able to demonstrate proficiency in performance of the essential functions and learn, comprehend, and apply all county or departmental policies, practices, and procedures necessary to function effectively in the position.

Purpose of Classification:

The purpose of this classification is to produce and release information about the programs and activities of the County and to serve as liaison with film industry scouts and executives.

Essential Functions:

The following duties are normal for this position. The omission of specific statements of the duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification. Other duties may be required and assigned.

Writes and distributes press releases, proclamations, etc.: publicizes and informs media of County programs, activities, and special events; responds to routine media inquiries; coordinates and attends media interviews with staff from assigned departments.

Serves as liaison with film industry scouts and executives to promote use of County facilities as film location: schedules and attends meetings; determines client needs; conducts tours of local facilities; provides information and responds to questions.

Monitors County presence in print media: researches and analyzes information and trends; gathers and compiles articles into daily press packet; distributes packets to County officials and staff.

Takes photographs for use in press releases and newsletters: attends events and activities; chooses and edits photos; maintains photo database.

Writes and edits articles for internal and external newsletters: researches and verifies information; submits completed articles.

Manages communications for assigned department: creates and implements communications plan and agenda; attends various meetings and events related to department activities.

Assists with other public relations activities and special events, which may include media planning and creating marketing and other collateral materials.

Processes a variety of documentation associated with department/division operations, within designated timeframes and per established procedures: receives and reviews various documentation, including news articles and press releases; reviews, completes, processes, forwards or retains as appropriate; prepares or completes various forms, reports, correspondence, and other documentation, including press packets, proclamations, press releases, media logs, and articles; compiles data for further processing or for use in preparation of department reports; and maintains computerized and/or hardcopy records.

Operates or uses various equipment and supplies in order to complete work assignments: operates and maintains a digital camera and motor vehicle; operates a personal computer to enter, retrieve, review or modify data, utilizing word processing, spreadsheet, presentation, e-mail, or other software; and operates general office or other equipment as necessary to complete essential functions.

Communicates with City officials, supervisor, other employees, film industry scouts and executives, media personnel, and other individuals as needed to coordinate work activities, review status of work, exchange information, or resolve problems.

Additional Functions:

Performs other related duties as required.

Performance Aptitudes:

Data Utilization: Requires the ability to evaluate, audit, deduce, and/or assess data using established criteria. Includes exercising discretion in determining actual or probable consequences and in referencing such evaluation to identify and select alternatives.

Human Interaction: Requires the ability to work with and apply principles of persuasion and/or influence over others to coordinate programs or activities of a project, and resolve typical problems associated with the responsibilities of the job.

Equipment, Machinery, Tools, and Materials Utilization: Requires the ability to operate, maneuver and/or control the actions of equipment, machinery, tools, and/or materials used in performing essential functions.

Verbal Aptitude: Requires the ability to utilize a wide variety of reference, descriptive, and/or advisory data and information.

Mathematical Aptitude: Requires the ability to perform addition, subtraction, multiplication and division; ability to calculate decimals and percentages; may include ability to perform mathematical operations with fractions; may include ability to compute discount, interest, and ratios; may include ability to calculate surface areas, volumes, weights, and measures.

Functional Reasoning: Requires the ability to apply principles of rational systems; to interpret instructions furnished in written, oral, diagrammatic, or schedule form; and to exercise independent judgment to adopt or modify methods and standards to meet variations in assigned objectives.

Situational Reasoning: Requires the ability to exercise judgment, decisiveness and creativity in situations involving the evaluation of information against sensory, judgmental, or subjective criteria, as opposed to that which is clearly measurable or verifiable.