Job description

Marketing Manager
Job Description

Classification: Non-exempt, Part-time

Time Commitment: 22 to 25 hrs/wk M-F

Compensation: $23 per hour

Role Summary

We are looking to hire a new Sales and Marketing Manager! This is an exciting part time role for someone that is sales oriented and eager to make connections and build community on behalf of EFBA.This position will work closely with the Executive Director to generate sales.

Responsibilities include generating unique sales plans; developing conversion strategies; designing visual resources; managing department strategy, calendars and budget; creating engaging ads, social media posts, email communications, newsletters and promotional literature.

The ideal candidate is passionate, creative, well-organized, team-oriented and mission-centered. They love finding solutions and believe in continuous personal growth.

This position is primarily remote, but you will be required to work in person occasionally. See "place of work" section for more information.

Essential Duties
*Reasonable accommodations may be made to enable individuals with disabilities to perform the main responsibilities.

● Develop integrated marketing strategy and execution of campaigns to drive new registrations for all EFBA programs and activities

• Develop vision, goals and schedule for new campaigns
• Set up, monitor and lead online campaigns
• Communicate campaign strategies, plans, and metrics to upper management & operations teams
• Prepare and complete marketing action plan

● Meet marketing and sales financial objectives by forecasting requirements and preparing and managing department budgets

● Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertisements

● Identify marketing opportunities by understanding customer requirements and community needs
● Improves programs marketability and profitability by researching, identifying, and capitalizing on market opportunities
● Sustain rapport with key community members by making periodic visits
● Provide information by collecting, analyzing, and summarizing data and trends
● Develop strategies for improvements
● Conduct market research
● Manage implementation and progress of projects

● Develop, draft, implement and comply with department policies and procedures. Produce documents & tools to establish the role (including the Marketing and Communication Manual, Community
Coordinators toolkit etc).

● Communicate with CPC account manager and Systems Administrator to maximize the benefits of our
Google Ads Grant

● Represent EFBA through digital channels and in person

• Create content that fits into EFBA’s brand identity (colors, fonts, images, etc)
• Oversee the creation and publication of external communications to raise awareness and interest in our programs (social media posts, flyers, certificates, illustrations, blog posts, etc.)

● Manage the writing & creation of EFBA’s Newsletters

• Create and maintain a Newsletter Calendar
• Draft Newsletters in English
• Collaborate with the French Translator to translate the newsletter to French
• Create the newsletters utilizing Mailchimp, utilizing EFBA branding and relevant visuals
• Carefully craft content that is interesting, unique and relevant

■ Write in an engaging and creative manner
■ Keep in mind the tone and who the audience is

• Maintain an updated audience list

● Coordinate the creation of EFBA’s yearbook

• Building a team of volunteers
• Working with the Academics Director to create a timeline, budget, and delegating tasks
• Gather content from students and teachers
• Develop content including visuals and written text
• If necessary, research printing options and tools

● Manage some aspects of the EFBA’s Website by working closely with the office team and Systems Administrator to:

• Always ensure that information posted online is current
• Perform or delegate website updates when changes are implemented
• Create and maintain blog content calendar
• Draft and publish blog articles
• Work with Translator volunteers to publish versions of the website and articles in both French and English

● Manage EFBA social media accounts

• Develop, implement and maintain a content calendar for Facebook, LinkedIn, and Instagram
• Work with social media volunteers on the execution of social media posts
• Create social media content and captions for social media posts
• Ensure that all social media content in French is revised by the Cultural Programs Director before posting
• Preform light video editing or work with a volunteer

● Manage communication with System Administrator,, CPC Account Manager, and creative strategy team about the newsletter, website, employee portal, Google ads, Facebook ads, and other projects

● Proactively & confidently reach out to team members, partners, clients and prospective donors
● With the Operations Manager, support scholarship campaign

● Supervise, train and develop the Marketing and Communications team (Community Coordinator volunteers,
Marketing and Communications volunteers, Translator volunteers, etc.). Collaborate with HR in interviewing candidates.

● Train and coach department volunteers and interns.
● Communicate job expectations by planning, monitoring, and reviewing contributions.
● Plan, organize and support all development activities, fundraising events and fundraising campaigns, including (but not limited to) the #GivingTuesday campaign and the annual appeal
● Support Executive Director with relationship building, networking efforts and community outreach.
● Issue and mailing certificates of appreciation, certificates of completion, awards, diplomas, etc.
● Contact potential sponsors for events (food, venue, supplies, gifts, etc)
● Schedule donation pick-ups or drop offs as needed
● Measure and track results: Account for the number of people/partners successfully engaged as converted (by the emails, calls, and conversations). Identify and track KPIs
● Produce quarterly reports
● Read and abide by the employee handbook. Ensure that all practices meet requirements & standards
● Properly save new documents in the Drive. Maintain all files organized and up-to-date for compliance
● Contribute to the smooth and professional operation of the organization:

• Exercise flexibility
• Control negative manifestations of emotions
• Consider alternatives and recommend solutions when faced with issues
• Accept constructive feedback objectively
• Epitomize a growth mindset
• Attend to miscellaneous administrative tasks as necessary
• Assist colleagues from other departments with their tasks where possible

● Develop Policies & Procedures for the role as we go, based on successful projects and tasks
● Be an active member of the EFBA community by attending social events and helping others
● Learn and utilize softwares required to execute functions of the role
● Lead by example

Competencies:
- Strong written and oral communication skills
- Strong organizational skills
- Decision making
- Initiative and proactiveness
- Personal effectiveness/credibility
- Stress management/composure
- Commitment to professional development and growth mindset
- Time management
- Experience with social media and content design preferred (Facebook, Instagram, LinkedIn, Later)
- Basic knowledge in graphic design tools preferred, such as Canva, Photoshop, InDesign, Illustrator

- Basic knowledge of Mailchimp preferred
- Basic knowledge of WordPress CMS preferred
- Experience with project management tools preferred (Asana, Trello)
- French fluency (preferred)

Requirements
- Previous digital marketing experience
- Good understanding of American business practices
- Knowledge about Bay Area schools and education system
- Outstanding English communication skills
- Positive can-do attitude
- Passion for language studies, community outreach and/or cultural exchange
- Ability to refrain from engaging in activities considered a conflict of interest
- Ability to maintain confidentiality
- Technology literacy, including the ability to learn and use a variety of tools and software

Schedule and Time Commitment:
Monday through Friday 10:00 am to 3:30pm with 1 hour unpaid lunch break. (Approximately 4.5 hours daily). May occasionally be asked to work extra hours, not exceeding 40 hours per week. EFBA supports a reasonable flexible schedule to accommodate work/life balance as long as goals and job responsibilities are met. On occasion, may be required to work a reasonable time outside of scheduled hours to accommodate collaboration within the team. The newsletter requires weekly collaboration with the Executive Director that may result in hours worked through the later afternoon. This collaboration typically occurs on Thursdays or Fridays.

Place of Work:
Work from home for the majority of the time, with some in-person interactions and in-person event attendance (training seminars, community building, conferences, fairs, team building activities, school visits, etc) in the Bay Area.

Please note
- Virtual meeting attendance is required for weekly department meetings and monthly staff meetings, all held during business hours.
- In person attendance required in the Bay Area for a few days (no more than 10) in preparation for summer camp season (early June). Exact dates and location to be determined.
- In person attendance is required in the Bay Area for a few days (no more than 5) in preparation for the new school year (early September). Exact dates and location to be determined in July).
- Other in person events might be required throughout the school year
- Visits to our storage unit will be required to pick up marketing swag, signage and other branded / promotional materials

We are looking for someone who is comfortable showing up at our different sites and working from multiple locations, but who is also motivated when working from home.

About us: EFBA is a California-based nonprofit, recognized by the Internal Revenue Services. It is also a youth organization acknowledged by the CA Department of Justice and a part-time school accredited by the Western Association of Schools and Colleges. As an educational organization, we aim to provide high quality multicultural francophone education to our students, excellent training and professional development to our employees and volunteers, and top of the line instructional materials; including our very own pedagogical curriculum, French language textbooks, teachers guides and audio files.

Physical Demands
While performing the duties of this job, the employee is regularly required to talk and listen. This position may require standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing throughout the day. The employee may occasionally have to lift and/or move items over 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Travel: This position is primarily remote, but may include occasional travel within the San Francisco Bay Area.

Work Authorization / Security Clearance

Must be authorized to work in the United States with the ability to provide supporting documents.
Must pass state and federal background check and Megan’s law verification.

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Other duties may be assigned in the sole discretion of the Organization.

EFBA is an equal opportunity employer.

______________________

Interested? Be sure to include your email in your resume. Selected candidates will be contacted via email for next steps (which include interviews, EFBA application and a take home assignment).

Job Type: Part-time

Pay: $23.00 per hour

Benefits:

• 401(k)
• Employee discount
• Paid time off
• Professional development assistance

Schedule:

• After school
• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• San Francisco, CA 94111: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• EFBA's mission is "to provide a bilingual, multicultural French-language education,

opening children’s minds to the world".
Why is this important to you?

Experience:

• Marketing: 1 year (Required)

Work Location: Hybrid remote in San Francisco, CA 94111

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