Job description
Intercom is redefining how businesses support their customers using powerful messaging and automation.
Customer service teams from more than 25,000 global organizations, including Atlassian, Amazon and Lyft Business, rely on Intercom to deliver efficient and personal customer experiences at scale. Intercom is used to send over 500 million messages per month and enables interactions with over 600 million monthly active end users.
Join the company helping businesses grow revenue through in-product messaging, and so much more!
What's the opportunity?
The Senior Manager, Marketing Analytics will lead the marketing analytics team, which owns all marketing datasets, reports, and analysis. This role will partner with key stakeholders within and outside of marketing to answer key business questions, and provide analysis to improve campaign performance. They'll also own the roadmap for new datasets and metrics.
The perfect candidate for this role takes a consultative approach to solving business problems with non-technical partners. They're capable of distilling complex ideas and data into logical insights and recommendations. Finally, they're effective in prioritizing work and pairing the resources of a remote team to the greatest possible business impact.
What will I be doing?
- Manage a distributed team of marketing analytics professionals with skills ranging from data modeling & data science to channel-specific analysis expertise.
- Own the marketing analytics project request pipeline & sprint process, prioritizing & assigning work and managing stakeholder expectations & timelines.
- Step in to assist with high visibility analysis & reporting needs
- Develop processes & frameworks for repeatability in common analysis asks
- Serve as an internal champion for analytics concepts and best practices
- Recruit, hire and train new analytics staff across varying levels of experience and seniority.
- Partner with cross-functional analytics teams, data science and marketing operations teams to uphold data quality standards, and evaluate new marketing data sources & tooling.
What skills do I need?
- A management style centered around trust, mentorship and individual empowerment, with the ability to dive into the technical details when needed.
- Deep technical experience in B2B marketing analytics & web analytics best practices, with strong hands on experience with common B2B martech & GTM tools and their related data models.
- Experience with modern data stack technologies, ELT/ETL, cloud data warehousing, BI platforms
- Years of experience in a technical individual contributor role within marketing analytics.
- Ability to build trusted relationships across marketing teams, managing expectations, and pushing back on unrealistic requests.
- Experience working in an agile environment: scoping work, managing sprint capacity, and running retrospectives.
Benefits
We are a well-treated bunch, with awesome benefits! If there's something important to you that's not on this list, talk to us! :)
- Competitive salary and equity in a fast-growing start-up
- We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
- Regular compensation reviews - we reward great work!
- Pension scheme & match up to 4%
- Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
- Open vacation policy and flexible holidays so you can take time off when you need it
- Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
- If you're cycling, we've got you covered on the Cycle-to-Work Scheme. With secure bike storage too
- MacBooks are our standard, but we're happy to get you whatever equipment helps you get your job done
Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.
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