What Product or Services Marketing contributes to Cardinal Health

Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, and branding.

Vascular compression supports healthcare-associated venous thromboembolism (VTE), which is a dangerous condition that results in approximately 100,000 premature deaths annually, making it the leading cause of preventable death in U.S. hospitalized patients. The Senior Marketing Specialist will be a part of the team for the market-leading VTE prevention portfolio including the Kendall SCD™ 700 Smart Compression™ System and T.E.D.™ Anti-Embolism Stockings.

Responsibilities

• Synthesize and translate market and customer needs into clearly defined objectives, strategies, and tactics to drive sales and profitability
• Direct marketing strategy for the product portfolio, including elements of the marketing plan such as collateral development, promotional campaigns, and tradeshow planning
• Represent the product portfolio to internal and external partners with expertise and enthusiasm
• Serve as the primary point of contact for sales team members, including daily active management of the sales pipeline as well as co-developing and facilitating sales training
• Lead multi-channel marketing campaigns from creative ideation to commercial execution, at minimum biannually
• Foster strong relationships to work effectively with a variety of cross-functional groups, including Finance, Pricing, Supply Chain and Operations, Inventory Planning, Global Product Management, Capital Service, and Digital Marketing
• Develop business proposals for national and local contract solicitations
• Analyze national supply network to ensure supply meets demand, and balance inventory as needed
• Assist with competitive product comparisons and e-commerce platform accessibility
• Enhance market landscape knowledge by compiling market research and competitive intelligence
• Maintain interest in the healthcare market and curiosity about hospital and surgery center customers’ clinical practices and patient experience delivery

Qualifications

• Bachelors degree in related field, or equivalent work experience, preferred.
• 2+ years experience in related field, preferred.
• Ability to operate both independently and collaboratively on short and long-term projects in a fast-paced environment
• Capable of prioritization to deliver on business commitments efficiently
• Excellent communication and presentation skills
• Positive contributor to team culture
• Ability to travel 10% of time domestically

What is expected of you and others at this level

• Applies working knowledge in the application of concepts, principles, and technical capabilities to perform varied tasks
• Works on projects of moderate scope and complexity
• Identifies possible solutions to a variety of technical problems and takes actions to resolve
• Applies judgment within defined parameters
• Receives general guidance may receive more detailed instruction on new projects
• Work reviewed for sound reasoning and accuracy

Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.