Job description

Sr. Marketing Operations Specialist, Asset Management
Date: May 13, 2023
Department: Marketing & Business Development
Job Type: Direct Employee
Team: Mktg, Market Access, Bus. Excellence & Med. Affair
Contract Type: Permanent
Location:

Cary, NC, US

About us

Based in Parma, Italy, Chiesi is an international research-focused pharmaceuticals and healthcare group with over 85 years’ experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group research, develops and markets innovative drugs in its three therapeutic areas: AIR (products and services that promote respiration, from new-born to adult populations), RARE (treatment for patients with rare and ultra-rare diseases) and CARE (products and services that support special care and consumer-facing self-care).
We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes transparent ethical behavior at all levels.
We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities.

Chiesi USA

Chiesi USA is a specialty pharmaceutical company focused on developing and promoting products for the hospital, adjacent specialty and rare disease markets. We are a B Corp™ and Benefit company awarded Top Employer status for six consecutive years and certified as a Great Place to Work.
At Chiesi, we share an entrepreneurial spirit and act as a force for good, pursuing high social and environmental standards, to ensure the wellbeing of our people, patients, and communities. We offer a work environment where professionals have the opportunity to build a purposeful career focused on helping others while achieving a fulfilling work-life balance, meeting exciting challenges, and engaging in important and rewarding work.

What we offer

Chiesi offers competitive benefits, services, and programs that enrich the personal and professional lives of our employees. Our shared values of passion, innovation, trust and integrity bring out the individual talents and diverse perspectives of each of our colleagues. Our environment encourages each individual to reach his or her full potential and drive outstanding results. We celebrate that “Every one of us is different. Every one of us is Chiesi."

Purpose

The Sr. Specialist, Marketing Operations – Digital Asset Management will lead the implementation and execution for Digital Asset Management and will provide marketing support services to assigned Brands. These services will include PRB Management, Digital Asset Management and Literature Fulfillment. The Marketing Operations team will adapt alongside these commercial organizations as they change in size and promotional orientation. Specifically, this team will evolve with the commercial units as they further adopt remote and digital promotional tactics. Critical to the success of this role and the team is the ability to meet the service needs of internal and external stakeholders while continuously delivering process improvements to drive efficiency and effectiveness.

Main Responsibilities

Digital Asset Management (DAM)

• Successfully set-up and supervise the technical implementation of DAM system
• Create processes or workflows for asset management
• Efficiently upload, manage, and organize all digital assets (naming, storage, housekeeping)
• Check for consistent branding and quality
• Ability to analyze system data and report performance and usage metrics
• Must understand and be able to maintain legal compliance and copyrights
• Manage asset taxonomy and nomenclature for accuracy and consistency
• Tag metadata when needed

Promotional Review Board

• Responsible for management and strategic oversight of Promotional Review Board process assigned products.
• Responsible for supporting the Promotional Review Board process as an individual contributor per assigned Business Unit.
• Manage projects in Veeva Promomats working closely with Marketing, Sales Training, Regulatory and Medical ensuring deadlines are met. Collaborate with advertising agencies to ensure projects are managed efficiently.
• Responsible for scheduling and facilitating weekly PRB meetings. Participating in PRB meetings across other Business Units as needed.
• Ensure compliance of Standard Operating Procedure and PRB Guidelines by all PRB participants.
• Lead PRB process and Veeva platform on-boarding training for new hire Chiesi employees and Agencies. Oversee annual refresher trainings.
• Co-Lead the Promotional Review Board Quarterly review committee meetings.
• Generate reporting metrics in Veeva Promomats and analyze data to measure compliance adherence. Utilize data to identify gaps and proactively seek solutions to problem solve and increase efficiency.
• Update Quarterly scorecards, via Excel PowerPoint, utilizing report data to be shared with internal stakeholders.
• Utilize data and process experience to identify gaps and proactively seek solutions to problem solve and increase efficiency.

Literature Fulfillment

• Act as the primary point of contact between Marketing, Sale

Experience Required
Minimum of 4-6 years in a supportive role in marketing, marketing operations, event management or sales preferably in pharmaceutical, medical device or related industry.
Experience with DAM, project management and ticketing tools
Experience with taxonomy, file storage and maintenance of copyrights
Independent team player with a strong background in project management as well as customer service.
Task oriented with excellent sense of priority, analytical and interpersonal skills with keen attention to detail. Must be able to manage multiple priorities.
Excellent written and oral communications skills and ability to interface with all business groups at all levels.
Proficiency in Microsoft applications (Outlook, Word, Excel, and PowerPoint).
Experience with Veeva Promomats preferred but not required.
Knowledge of Martech in general
Education
B.A./B.S.in business management or marketing or related field from a four-year accredited university

Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business. All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.

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Job Type: Full-time

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