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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Piercing Pagoda, Rocksbox and JamesAllen.com. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

JOB SUMMARY:

This role supports the planning and execution of Kay marketing activations and strategic partnerships. The Strategic Marketing Analyst ideates and then puts into action innovative, social-first marketing activations that communicate our brand, elevate our purpose and connect KAY to cultural events and milestones that are timely, meaningful and relevant to our customers. The Strategic Marketing Analyst must be a highly organized, proactive multitasker able to handle many diverse projects at once and meet tight deadlines.

MAJOR RESPONSIBILITIES/ESSENTIAL FUNCTIONS:

• Ideate innovative activation concepts and partnership opportunities for all key holidays and in support of marketing campaigns or priorities
• Project manage all KAY marketing activations and strategic partnerships from concept to execution
• Oversee all details of activations, including identifying potential partners, managing contracts and vendor paperwork, developing schedules and assignments, managing project plans and coordinating cross-functional teams to build a holistic marketing campaign
• Manage activation budget for successful implementation of marketing campaigns and partnerships
• Manage tactical tracker to track progress of all tasks for each program
• Communicate campaign objectives, timelines, and deliverables to cross-functional teams, keeping team members on task and driving towards on-time completion
• Coordinate with PR agency and team to optimize earned media
• Assist in management of key internal and external agencies, when needed, developing and maintaining key dates/milestones, ensuring timely reviews/approvals, delivering consolidated team feedback and driving agencies to on-time completion of deliverables
• Track performance and generate all recap decks
• Present plans and performance recaps as needed to internal teams
• Monitor and analyze trends, innovations and other executions in the marketplace to inform creative strategy and identify new opportunities

POSITION QUALIFICATIONS:

Education Required: Bachelor’s Degree in Marketing, Advertising, Business, Communications or related field

Years of Job-Related Experience Required: 2+ yrs experience in a marketing role with similar focus

Technical/Other Skills Required:

• Microsoft products, including Excel, Word, PowerPoint, Outlook, Teams, Tableau

• Must have strong organizational and project management skills, as well as attention to detail
• Excellent writing, communication, and presentation skills
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
• Must have strong analytical skills to analyze metrics and create reports
• Knowledge of traditional and digital marketing, social media marketing, and PR
• Ability to excel in a fast-paced environment, managing multiple projects and priorities
• Exceptional collaborator, cross-functionally and within own team

BENEFITS & PERKS:

• Competitive healthcare, dental & vision insurance
• 401(k) matching after one year of employment
• Generous PTO + company holidays
• Diversity programs
• Paid subscription to PlateJoy
• Much more!

The salary range for this opportunity is $50,000.00 – 67,000.00. Base pay offered may vary depending on geographic region, internal equity, job related knowledge, skills and experience, among other factors.