Vice President, Retail Media Partnerships

Full Time
Chicago, IL 60601
Posted
Job description
Company Description


Publicis Media creates value for clients through global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing, and content by harnessing the power of the modern media landscape to drive one-to-one consumer engagement at scale.


Critical to this mission is our collaborative approach across the entire Publicis Groupe (Publicis Communications, Publicis Sapient, Publicis Media, Publicis Health, Epsilon), our clients and external marketing partners. The VP, Commerce Partnerships will be at the forefront of delivering this vision as a key leader in building strategic, commercial and go-to-market approaches, managing partner relationships and driving partner activation workstreams in the exciting Retail Media and Commerce space.


This position offers an unmatched opportunity to work closely with executive leadership across Publicis Groupe – specifically Publicis Media Global Partnerships and Commerce practice leadership - and be at the forefront of business transformation for our client and agency teams.


Job Description


The VP, Commerce Partnerships will sit within the centralized PMX Global Partnerships team with a strong dotted line into the head of Commerce Media, who sits within the PMX Commerce Practice.


The established Global Partnerships capability supports all PMX practices, and is responsible for partnering with global leadership across Publicis Groupe to identify needs and opportunities for strategic joint business partnerships across all types of media – both established and emerging. The head of Commerce Partnerships will continue this role specific to the Retail Media and Commerce marketplace.


Regarding the Commerce Practice, Publicis is an industry leader with an unparalleled breadth and depth of offerings spanning products and services across media, data, and technology, and has continued to invest heavily in building and acquiring assets to fuel growth. This retail media practice builds on the foundation of Epsilon’s identity and technology capabilities, Publicis Media’s services and scale, CitrusAd’s retail media platform, and Profitero’s data and intelligence to create a differentiated value proposition for brands.


Role Objectives

  • Lead strategic vision between the Commerce practice and PMX Partnerships, developing joint business plans inclusive of product development, internal stakeholder business needs, and success metrics
  • Align with senior agency leadership on partner needs inclusive of: media investment, marketing technology, and product development
  • Pinpoint and influence a cross-functional center of excellence to influence and accelerate decision making
  • Maintain, scale and enhance infrastructure, methods, processes, templates, and tools to drive consistency in benefits and product adoption across Commerce Partnerships
  • Serve as primary lead with senior executives across partners to bring the best value and solution to our clients – understand demands, gather insights and translate these needs into a cohesive go-to-market approach
  • Proactively identify partner product solutions and integrations with revenue upside across Commerce Partnerships
  • Drive development of use cases and best practices to position Publicis Groupe as best-in-class with clients and the marketplace
  • Manage team of partner leads to ensure consistenty in partner management and process, cross-share of knowledge

Qualifications
  • 12+ years of experience in advertising and marketing
  • Extensive knowledge of marketing technology landscape including key players and applications
  • Critical thinker with skill to identify and leverage resources from across teams effectively
  • Uses considerable judgment to determine solutions, seeks guidance on complex problems
  • Excellent project management and verbal and written communication skills
  • Detail-oriented with ability to multi-task, prioritize and manage time effectively
  • Strong executive presence and excellent stakeholder management abilities
  • Confident, articulate, and enthusiast in delivering content and advocating a point of view
  • Flexible with ability to thrive in a fast-paced environment where things are not always black and white
  • Advanced Microsoft Word, Excel and PowerPoint skills, as well as familiarity with Microsoft collaboration tools, such as Microsoft Teams, etc.

Additional Information


All your information will be kept confidential according to EEO guidelines.

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