Job description
Merge Storytelling and Technology
We MERGE storytelling and technology to promote health, wealth and happiness in the world. We help marketing and technology executives engage hearts and connect parts by offering full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media, digital platform development and more.
Promote Health, Wealth & Happiness
We are committed to promoting health, wealth and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services and consumer products. Our health clients are literally on the front lines saving lives. Our wealth clients are changing the financial potential in people's lives. And our consumer clients make lives...a little bit happier every day.
Partner with Clients of Iconic Brands
MERGE has enduring client partnerships with American Express, T-Mobile, LG, Facebook, Adobe, Kate Spade NY, Coach, The North Face, Fidelity, Eaton Vance, BlueCross BlueShield, Abbott, Astellas, Seqirus, Supernus, Boston Scientific, Advocate Aurora Health, Indiana University Health and Marco's Pizza to name a few.
Work with Poets and PHD's
With 750+ employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Los Angeles, Montreal and New York City, MERGE uses a talent-to-task process that connects our poets and PHD's which enables clients to think higher and feel deeper about their customers.
Emerge to the Top of Your Career
At MERGE, we strive to create a superior work experience where people with ability, agility and humility can grow and do the best work of their careers.
As our VP, Brand Strategy Leader in Life Sciences you will…
Be Accountable and Responsible
The VP, Brand Strategy Leader, you spark new ways of looking at the world and help drive creative solutions that address those realities. You serve as a strategic leader for our life sciences clients and take a lead in growing their business, partnering to guide our most senior clients toward bold solutions. You are also a key leader within internal teams, proactively contributing to help extended teams do their jobs better. This includes:
- Laying clear an analysis of category, brand, cultural, and audience trends that highlights opportunities for clients' businesses.
- Uncovering human insights and crafting strategies that inspire teams to deliver meaningful work.
- Taking accountability for effective collaboration with clients, creative leads, and extended partners, in informal and formal settings (e.g. brand workshops, creative ideation).
- Being responsible for Brand Strategy deliverables on assigned accounts, including outputs such as audience insights (e.g. research findings, personas, segmentation), brand strategy (e.g. positioning, brand architecture), and campaign-related assets (creative briefs, and measurement plans). You're flexible with tailoring frameworks to the job at hand.
- Presenting strategic recommendations from a core brand strategy to a creative brief to a strategic roadmap, and partnering to develop and sell inventive solutions.
- Demonstrating and encouraging curiosity about culture and people. You're attuned to learning about new ways of thinking and new technologies that can help support our work for clients.
- Taking on a strategic leadership role in thought leadership and new business efforts.
- Supporting the development and deployment of strategy staff.
These are the qualifications we're looking for
- At least 10 years of relevant professional experience, with 4+ years of leadership experience, including at an agency or consultancy.
- Prior experience in a strategy role delivering life sciences brand and portfolio strategy, as well as successfully launching brands.
- A brand builder who excels at leading strategy for large projects and client accounts, you think progressively about the many ways a brand is built today.
- A proven ability to enlist and inspire teams in developing culturally relevant ideas.
- A trusted thought leader who champions and innovates upon brand thinking and approaches to drive the best outcome. Command of brand strategy and a variety of marketing models; excellent judgment on what tools to use and when.
- Expertise in a range of research methodologies, including qualitative and quantitative solutions. Recognizing how agencies tend to have access to the same tools, you're inventive at arriving at fresh customer insights.
- The ability to consult with clients on how brands grow and how to measure this impact in a way that invites investment.
- An outstanding storyteller, accomplished at inspiring and persuading others.
- You believe that working in true partnership with others leads to the best outcomes. You've done this work with various companies, whether start-ups or members of the Fortune 100, and you are adept at engaging with senior clients and their teams to realize ambitious outcomes.
#LI-VM1
#LI-HYBRID
And here's how we live our values at MERGE
- Mastering our craft
- Delivering with a growth mindset
- Collaborating for shared success
MERGE is proud to be an Equal Opportunity Employer
MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!
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