Job description
Job Title
Web Communications Specialist II
Agency
Texas A&M University
Department
Marketing & Communications
Proposed Minimum Salary
Commensurate
Job Location
Fort Worth, Texas
Job Type
Staff
Job Description
Our Commitment
Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & identities. Embracing varying opinions and perspectives strengthens our
core values
which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.
Who we are
The Division of Marketing & Communications tells the story of Texas A&M University and promotes and protects the Texas A&M brand. We achieve our goals through:
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Messaging - We work with peers across campus to develop, distribute and assess messaging about Texas A&M's global impact in preparing future generations of leaders and improving lives through discovery and outreach.
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Branding - We maintain the University Brand Guidelines and provide tools and resources for our campus partners.
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Brand Oversight - We oversee licensing, trademark management and corporate business development relationships to maximize their commercial benefit to the University.
For more information, please visit us at
https://marcomm.tamu.edu
What we want
The Web Communications Specialist II, manages architectures of websites, including content management system (CMS) and advising/supporting School of Law staff to integrate business processes through web delivery (designing web forms, etc). Writes web content with working knowledge of SEO. Designs and produces a variety of graphical imagery, animations and other multimedia-rich applications.
What you need to know
Salary: Compensation will be commensurate to selected hire’s experience.
Cover Letter/Resume: A cover letter and resume will assist us in our review of your application materials. These can be uploaded on the application under CV/Resume.
Required Education and Experience:
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Bachelor’s degree or any equivalent combination of education and experience
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Two years of professional web design and development experience
Required Knowledge, Skills, and Abilities:
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Proficiency in Cascade CMS, website analytics setup, HTML development, and CSS
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Strong web writing capabilities, working knowledge of SEO/SEM
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Ability to use word processing and spreadsheet programs
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Knowledge of federal, state, and university requirements on web security and accessibility, and the ability to direct compliance in these areas
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Expertise with best practices in information architecture, user-centric design methodology, and usability principles to create an effective user experience
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Working knowledge of web usability guidelines
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Excellent interpersonal communication skills and the ability to write clear, concise documentation, reports, and specifications
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Ability to multi-task and work cooperatively with others
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Ability to coordinate multiple, simultaneous priorities
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Ability to execute projects to meet established deadlines
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Excellent coordination and organizational skills with an ability to address multiple assignments in a demanding environment
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Demonstrated ability to work effectively as part of a team utilizing strong verbal communication skills, be self-motivated, task-oriented, and exercise initiative
Preferred Education and Experience:
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Bachelor’s degree
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Three years of professional web design and development experience
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Experience in HTML and open standards in web technologies
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Familiarity with Microsoft 365, specifically SharePoint functionality
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Familiarity with Hubspot or other CRM/Email management tools and their web integrations
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Experience with Cascade and SharePoint
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Strong sense of customer service
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Google Analytics Individual Qualification
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SEO Certification
Essential Duties/Tasks
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Digital Platform Administration - Coordinates the maintenance, efficiency, and functionality of the School of Law’s digital architecture (website, digital signage, calendar, email marketing and intranet). Administers and/or completes digital-technology-related work requests submitted by departments, centers, and programs. Coordinates and administers user access control. Creates electronic forms that serve the various needs of the school. Maintains those forms and helps to collect necessary information to be relayed to various digital integrations. Maintains the SiteImprove account to ensure repair and enforcement of broken links, misspellings, accessibility, issues, and content policies. Provides “real time” resolution of “bugs” and user problems based on user requests / reports and communicates the resolution to impacted parties. Monitors, assesses, and reports on website analytics.
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Content Proofreading, Editing and Maintenance - Reviews and edits existing and new web content for readability, accessibility and adherence to editorial style standards. Utilizing SEO data, makes recommendations on content updates. Assists with making web content updates and corrections. Works in SiteImprove to make improvements such as correcting broken links and spelling mistakes and improving readability, accessibility and search engine optimization. Assists with reviewing and editing digital signage, calendar, email marketing and intranet content for readability, cohesiveness, accessibility and adherence to editorial style standards.
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Content Strategy - Assists with content strategy, which ensures that each piece of content supports the university’s mission and strategic plan and is high quality, useful and effective. Audits web content to identify content gaps and changes needed to improve accuracy, readability, usefulness for readers, accessibility, adherence to style, search engine optimization and overall cohesiveness. Assists with maintaining a schedule that identifies key dates to update specific webpages. Ensures the best placement of digital content for readability. Utilizes SEO tools and services to provide reports and trends as requested by key stakeholders.
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Content Creation - Writes new digital content to fill content gaps and meet business needs for the School. Creates content for existing and new websites and intranets. Also assists with creating content for digital signage, email and other digital content delivery methods as needed. Aligns digital content closely with the school’s campaigns. Performs other duties as assigned.
Instructions to Applicants:
Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume or use a LinkedIn profile to pre-populate the online application.
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.
Equal Opportunity/Affirmative Action/Veterans/Disability Employer committed to diversity.
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