The Associate Brand Manager, Bread & Butter Wines, will report directly to the Brand Manager and support work across all marketing facets related to the brand. This role will provide a unique and highly visible opportunity to support the development and continued success of WX Brands’ largest wine brand by collaborating with a dynamic, cross-functional team and external partners.

About Bread & Butter Wines

Bread & Butter has taken the wine industry by…not overthinking it. We are the #1 fastest growing wine brand in the premium wine segment and are a 4-time Impact Hot Brand award winner (2018-2021).

We leverage Don’t Overthink It as a way to celebrate simplicity and help free our customers from the complexities that prevent them from enjoying life to the fullest.

This role is based out of Novato, CA (Marin County) and has great flexibility between working from home and working in our Novato headquarters. We are open to candidates working in our office twice a week and the balance from home.

Focus Areas and Responsibilities

• Assist on day-to-day business management of brand alongside Brand Manager, Director of Marketing, and other relevant cross functional partners
• Maintain full awareness of brand status and variables, communicate status to cross functional partners where needed in ad-hoc meetings
• Regularly attend varying project meetings on behalf of brand team, provide notes and action steps to Brand Manager
• Lead data analysis for brand alongside internal and external cross functional partners; bring unique insights to Brand Manager and Director of Marketing
• Lead budget management for the brand (reconciliations, recommendations, invoice processing, etc.)
• Manage sales asks where needed in partnership with Trade Marketing team
• Manage all packaging related tasks in partnership with Project Management, winemaking, and procurement teams
• Maintain deep knowledge of competitive set status including innovation items, pricing adjustments, marketing programming, etc.)
• Assist in annual brand planning process including program ideation, innovation research, pricing and volume recommendations, etc.
• Assist in gathering key insights for brand business reviews
• Assist in development of brand assets and related marketing materials including in store POS, digital assets, tasting room materials, etc.
• Assist in relationship management across agency partners (media, creative, PR agencies)
• Represent brand at events where needed
• Provide holistic support for entire Marketing Department including managing sample requests, misc. department projects, meeting, and event coordination, etc.

Business and Leadership Skills

WORK WITH FIRE & HUSTLE – Works with a sense of urgency. Takes ownership & does whatever it takes. Works hard & play hard. Celebrates successes.

KNOW YOUR STUFF – Gets it right the first time. Learns from mistakes. Is an expert in their field. Listens & learns from others.

LASER FOCUS – Understands & believes in the WX Vision. Behaves consistently, and in alignment, with our goals. Achieves more by doing less.

SELF STARTER – Ability to complete projects independently and with a spirit of urgency; manage multiple priority projects at once; demonstrate flexibility as priorities change.

VALUE & SUPPORT EACH OTHER – Works collaboratively as a team. Treats others with respect. Champions all forms of diversity.

Required Skills & Experience

• College degree in Marketing or related field required; MBA preferred
• 4-6 years minimum previous wine and/or CPG marketing experience
• Strong knowledge and appreciation of wine category
• Understanding of Microsoft Systems (PowerPoint, Word, Excel, etc.)
• Must be 21+
• Possess a valid driver’s license
• Willing and able to lift 15-30 pounds
• Willing and able to travel for work when needed

Preferred Skills & Experience

• Previous experience in budget management, program development and execution
• Basic understanding of 3-tier distribution system
• Strong presentation, writing, and editing skills
• Detail oriented, organized, and deadline driven

Perks:

WX offers a competitive benefits package including PTO starting at 19 days per year. We offer an entrepreneurial environment that promotes career growth by leaps and bounds while being part of a team-oriented environment that knows how to have fun!

About Us:

Founded in 1999, WX is a privately-owned innovative beverage alcohol company that produces wine in 17 countries, on 5 different continents, and ships to 12 countries in Asia, Europe, Australasia, and North America. With offices located in Novato, CA and London, WX offers a unique working environment, with the fast pace of an entrepreneurial start-up and the down-to-earth atmosphere found in the Northern California wine industry. We seek people who are passionate about making a difference in the industry and their careers.

You can find out more by visiting our website: www.wxbrands.com