Job description
A full-time, permanent vacancy has arisen for the role of B2B Content Specialist. The successful candidate will work in the Marketing Cloud COE, reporting to B2B Campaigns Manager and working closely with the Digital Marketing Manager and wider Marketing team.
They will be responsible for creating engagement with B2B customers, creating content campaigns to drive awareness of and utilisation of Vhi products, benefits and clinical service propositions for the full portfolio of products.
Key responsibilities will include but are not limited to:
The successful candidate must have:
VHI is an equal opportunities employer.
Closing date for this role is 25th of October 2022
They will be responsible for creating engagement with B2B customers, creating content campaigns to drive awareness of and utilisation of Vhi products, benefits and clinical service propositions for the full portfolio of products.
Key responsibilities will include but are not limited to:
- The role exists to create and test content opportunities for B2B to drive engagement and ultimately deliver acquisition & retention through building relevant content and compelling, content-driven journeys.
- Design and build outbound B2B customer engagement programmes and B2B “pull” marketing campaigns.
- Deliver narrative consistency across pull/ push campaigns.
- Package product and benefit propositions to engage with targeted customer segments.
- Convert B2B content marketing journeys into digital leads and sales; identifying and maximising conversion and lead generation moments and harvesting opportunities.
- Build and test acquisition programmes for B2B, with a focus on T4-5.
- Regularly review and optimise all B2B content campaigns for performance against KPIs and ROI.
- The role will play a key part in establishing the Marketing Cloud CoE to enable broader use of the platform (beyond the Marketing Department) by putting in place rigorous brand standards and training and embedding programmes.
- Co-ordinate activity with B2C Digital Marketing team to maximise the performance of campaigns.
- Work closely with Vhi’s Web team to track the performance of campaigns and initiatives.
- Outbound campaign creation including targeting and segmentation, customer data and consent compliance and email marketing capabilities.
The successful candidate must have:
- Content and brand marketing expertise.
- Has 5+ years’ experience working in marketing roles and B2B Marketing experience.
- DM and eDM copy creation experience.
- Knowledge of customer communications journey management.
- End-to-end direct response campaign management and delivery expertise.
- Experience working with Marketing Cloud, or a similar campaign management tool.
- Has a strong understanding of the digital marketing ecosystem.
- Extremely thorough with flawless attention to detail.
- Stakeholder management experience.
- Experience working with agencies.
- Demonstrate alignment with Vhi Values.
VHI is an equal opportunities employer.
Closing date for this role is 25th of October 2022
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