Digital Marketing Coordinator (Social Media Emphasis)–TPG Marina
Job description
Seeking a talented digital marketing coordinator to join our team. The ideal candidate will be responsible for developing and executing marketing strategies to promote our marina and its services, with a strong emphasis on social media. The digital marketing coordinator will work closely with the digital marketing and TPG Marina teams as well as external partners to enhance our digital presence, drive engagement and increase customer acquisition.
This position is based out of our Cranston, RI office and is part time – 20 hours per week.
Responsibilities:
- Develop and implement digital marketing strategies to increase brand awareness and promote the marina's services
- Create and manage social media content across various platforms, including Facebook, Instagram & other social media platforms as assigned.
- Monitor and respond to social media inquiries and comments in a timely manner
- Analyze social media metrics to measure the effectiveness of marketing campaigns and adjust strategies accordingly
- Work with the team coordinate events, promotions, and other marketing initiatives
- Collaborate with external partners to develop cross-promotion opportunities
- Stay up-to-date with the latest social media trends and best practices, and provide recommendations for improvement
- Assist with ongoing website updates & maintenance
- Other digital marketing tactics & duties as assigned.
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