Job description

POSITION OVERVIEW

The Digital Marketing Manager will lead Brand Development and Marketing Execution for Enjoy Better Coffee and its Own brands. The role requires data-driven and strategic brand development mentality, an ability to identify and incubate portfolio growth opportunities, and hands-on experience in creating and executing digital campaigns to drive brand awareness, consumer acquisition, consumer engagement, and annual consumer value.

The candidate MUST HAVE relevant skills and experiences. The DMM will be accountable for:

1) E-Commerce brand development and content creation,

2) Driving brand awareness, intent, trial, and conversion,

3) New customer acquisition, engagement, and annual value,

4) Creating and Executing Search, Social, and Influencer campaigns.

JOB REQUIREMENTS

1. Skills & Experiences

o Brand Builder - strategic framework, style guide, creative guardrails, communication plan, and portfolio development.

o Incubator & Closer - New customer pipeline and conversion, and new communication platforms and points-of-influence.

o Commercially Intuitive - Consumer insights, market trends, abandoned cart, remarketing, and order frequency and value.

o Excellent Operator - Plan & Deliver Targets for lead generation, acquisition, revenue, cost/conversion, budget, EBITDA, etc.

o Entrepreneurial - Results driven, resourceful, detail oriented, active observer, and strong communicator and influencer.

2. Hands-On Expertise (Creator + Doer)

o Digital Marketer - Deep and broad expertise in creating Content, and Search, Social, Engagement and Influencer campaigns.

o Develop Engaging Content - Website, Email, newsletters, blogs, podcasts, videos, user/community generated, and beyond.

o Google & Bing Ads - SEO, PPC, Discover, Shopping, Display, AdWords, YouTube, Tag Manager, Re-targeting, Analytics etc.

o Relevant Social Platforms - Facebook Ads Manager, Instagram, TikTok, Snapchat, Pinterest, Earned/Viral impressions etc.

o Data & Tech. Savvy - Performance tracking, analysis, insights, and tools e.g., CRM, LinkedIn, MailChimp, Shopify, Adobe etc.

3. Location & Travel

o Cleveland, OH(Hybrid considered only for candidates outside of NE Ohio. Home office travel or relocation support not provided)

o Approx. 15% (should be able to drive ~5+ hours, if needed)

Job Type: Full-time

Pay: $65,000.00 - $300,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Application Question(s):

• Do you have CPG experience?
• Do you have specialty or gourmet food & beverage experience?
• Do you have experience building E-Commerce brands and platforms e.g., Thrive Market, The Spruce, Mouth, Mielle Organics, Just, This is L, Native etc.?
• Do you have experience scaling new brands and products using digital commerce and marketing platforms?
• Do you have experience creating content - Website, Email, newsletters, blogs, podcasts, videos, user/community generated etc.?
• Do you have experience creating and launching ad campaigns across Google and Bing ecosystem?
• Do you have experience creating and launching ad campaigns across social platforms e.g. Facebook, Instagram, TikTok, YouTube etc.?
• Do you have experience creating online communities, and influencer campaigns?
• Do you have experience creating online consumer pipelines, lead generation, conversion, retention, AOV etc.?
• Which of the following you you have certifications for

o Google Ads
o YouTube Ads
o Google Analytics
o Google Tag Manager
o Google Data Studio
o Google AdWords
o Bing/Microsoft Ads
o Bing Analytics
o Facebook Ads
o Facebook Ad Manager

• Only for Candidates Outside of Northeast Ohio – Home Office Travel or Relocation is not provided by the company. Can you reliably commute to this job's location 4-6 days/month?

Work Location: Hybrid remote in Macedonia, OH 44056

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