Sett Credit is an exciting start-up in the credit card space backed by a billion-dollar organization and is looking for eager individuals to join our Team! Sett is looking to create a new way of financial stability and it understands that this all starts with the foundation of our team. Our Team is Inspired, Driven, and Sett in delivering a great product to our customers. We look forward to you joining us!

Snap Finance LLC is providing recruiting services on behalf of an affiliate, Sett Credit, Inc. Sett Credit, Inc. shall be the employer for this position.

The engagement and retention of our customers is a top strategic priority for the company, and this role will be responsible for the development, execution, and measurement of marketing strategies across the customer journey to drive conversion, increase customer engagement and lifetime value, build loyalty, and optimize retention. You will support the development and implementation of initiatives that positively impact key metrics, including activation and funding rates, card spend, feature usage, and retention. This person will work with the product and marketing team to build effective promotional, lifecycle, and automated email, push, in-app, and SMS campaigns.

Additionally, you will eventually manage and build out a team to support this vision. This role requires seamless code-switching between big-picture visioning and hands-on execution. The Director of Lifecycle Marketing must be able to balance managing personnel and/or agencies while also independently building out initiatives in the early stages until success warrants hiring. This is a roll-up-your-sleeves-and-get-stuff-done position that requires an entrepreneurial mentality and a relentless desire to learn and execute cutting-edge marketing strategies.

You will leverage a strong understanding of our customers and their key journeys, as well as expertise with lifecycle marketing comms to create engaging concepts and marketing programs. You will report directly to the VP of Growth, working closely with the executive leadership team.

This role is not eligible for H1B visa

The Job…

Strategy & Execution

• Set the vision, strategy, and roadmap for establishing a customer growth, engagement, and retention marketing function from the ground up
• Take the lead on key strategic initiatives as the point person for customer communication across channels, including email, SMS, push, mobile app, website, and in-product touchpoints to convert, engage, grow, and retain customers from the point of initial acquisition onward.
• Own end-to-end lifecycle marketing strategy and campaign execution/optimization to impactfully engage our customers throughout their journeys, including user onboarding, engagement, nurture, and retention.
• Plan and execute a regular cadence of data-driven campaigns and triggered flows via owned channels (Email, Push, In-app Messaging, etc.) using marketing automation software (including audience selection, triggers, segmentation, etc.).
• Manage campaign execution end to end, including creative development, legal and bank reviews, implementation, QA, and reporting.
• Manage daily operations of the email marketing channel, including the execution and deployment of email campaigns, automated flows, transactional emails, and all lifecycle messaging.
• In collaboration with our creative teams, write creative briefs and steer the creation of new beautiful and engaging email communications and landing pages that convert, as well as enhance and optimize existing content for our campaigns.
• Create and maintain a robust customer journey across the full lifecycle, from early engagement to loyalty, at-risk, and advocacy, utilizing iterative testing to improve the customer experience and increase revenue continually.
• Ensure all digital campaigns comply with current email best practices, laws, and data privacy policies, keeping the leadership team consulted on these areas.
• Inform our technology choices for lifecycle marketing efforts and manage the day-to-day vendor relationships of these efforts.

Testing

• Plan, design, and execute omnichannel lifecycle A/B testing experiments to support decisions and drive go-forward strategy + track data to optimize campaign performance, understand the best channels and methods to drive action, and to uncover opportunities for driving increased campaign engagement and conversion

Analytics & Reporting

• Define, track, analyze, and report marketing metrics and customer engagement metrics used to define success and make recommendations on Improvements and optimization.
• Partner with engineering, design, product, and analytics teams to implement and properly measure campaign effectiveness.
• Build reports and dashboards to monitor campaign activity and impact. Establish KPIs and know the drivers that identify an opportunity.

Cross functional

• Collaborate cross-functionally with Product, Engineering, Data Science, and Marketing, utilizing customer journeys, data, and insights to uncover opportunities for marketing campaign optimization across the customer lifecycle, including audience segmentation and message personalization to drive engagement, boost retention, and increase LTV.
• Partner with product and marketing stakeholders to ensure lifecycle communications are closely aligned with product releases and engineering to develop smart lifecycle campaigns and create in-app notification systems that help engage our users.
• Partner with product to develop the strategy for cadence, creative, and sequencing of user messages across multiple channels

You…

• Bachelor's Degree
• 5+ years of experience in B2C lifecycle marketing across email, SMS, in-app messaging, and push notifications (Direct mail experience is a bonus, but not required), focusing on increasing engagement, growing revenue, driving retention, and producing strong ROI.
• Experience building campaigns, sending campaigns, segmentation, and reporting.
• Have retention marketing program experience, including engagement, loyalty, referrals, or churn-reduction campaigns.
• You have expertise and comfort in building marketing automation campaigns using various tools and experience with project management platforms.
• Have a deep understanding of marketing and customer journeys and how to effectively use these in lifecycle marketing strategies with industry best practices.
• Customer-centric and possess the ability to take business needs & insights and translate them into actionable & effective marketing campaigns.
• Strong analytical skills with examples of tracking campaign performance, key KPIs and making data-driven decisions to optimize performance and strategy
• Hands-on experience with data analytics tools like Amplitude, Segment, and Looker and marketing platforms like Iterable, Braze, and Vero.
• Deep experimentation experience and demeanor with a proven track record of data-driven customer segmentation, A/B testing/analysis, funnel analysis, translating data into insights, producing regular reporting, and optimizing program/channel effectiveness.

• Enjoy wearing multiple hats, have exceptional organizational, prioritization, and project management skills, with a passion for details and quality.
• Excellent verbal and written communication skills to thrive in a cross-functional environment (regularly communicating and partnering across product, engineering, design, brand, data, fellow marketers, and leadership).
• Self-sufficient with high level of accountability – the ability to take the campaign from start to finish, and a bias for action & execution, scrappiness with an entrepreneurial spirit.
• You'd love to be part of a fast-growing team where you can directly impact the company's success.
• Ability to work with remote teams effectively
• Experience with HTML/CSS and SQL

Preferred:

• Experience working with compliance is a plus
• Experience with, or are passionate about, graphic design, copy, and creative planning

Why You'll Love It Here…

• Unlimited paid time off
• 9 paid company holidays a year
• Competitive medical, dental & vision coverage
• 401K with company match
• Company-paid life insurance
• Company-paid short-term and long-term disability Legal coverage and other supplemental options
• A value-based culture where growth opportunities are endless

More…

Sett Credit, Inc. values diversity, and all qualified applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.